ITV yra Jungtinėje Karalystėje veikianti komercinė transliuotoja ir pasaulinė žiniasklaidos bendrovė, dirbanti televizijos, srautinio perdavimo ir skaitmeninių pramogų srityse. Jos veikla apima „ITV Studios“ ir kitus gamybos prekių ženklus, kurie kuria ir tarptautiniu mastu platina turinį, taip pat skaitmeninius produktus auditorijai ir debesijos technologijomis grindžiamus sprendimus. ITV taip pat vykdo talentų ugdymo, mokymo ir įdarbinimo programas, susijusias su turiniu, duomenimis ir technologijomis, daug dėmesio skirdama kultūriniam poveikiui, socialinei misijai, prieinamumui ir darbuotojų gerovei.
Media Planning Executive
Plan and optimize promotional TV campaigns for ITV’s Entertainment, Factual, Sport, and Drama content. Work with campaign teams and stakeholders from ITV’s White City office in London.
Aprašymas
- Coordinate promotional activity across ITV’s linear channels as part of the TV media planning team.
- Build tailored Owned TV plans for Entertainment, Factual, Sport, and Drama programmes.
- Offer TV media expertise to marketing, media, and creative colleagues.
- Work with creative teams to coordinate delivery of marketing assets.
- Track campaign performance and share insights with the wider media team.
- Adjust TV activity in response to performance.
- Handle day-to-day queries from Marketing, Media, Creative, Programme Strategy, Broadcast Operations, and Commercial stakeholders.
- Check the accuracy of on-screen visuals and continuity scripts.
- Maintain creative Make-lists using Citrus.
Reikalavimai
- Familiarity with TechEdge for retrieving daily viewing data and post-campaign reports.
- Understanding of TV audience viewing patterns and standard industry measurement metrics.
- Strong grasp of TV media planning and a desire to learn more.
- Able to shape and deliver marketing media plans against defined outcomes and KPIs.
- Able to interpret data to support decisions.
- Confident communicator with strong stakeholder management skills.
- Experience in a fast-moving, changing workplace.
- Well organized, able to handle pressure and meet tight deadlines.
- Interest in and enthusiasm for media, television, and broadcasting.
- Flexible and adaptable when circumstances change.
- Collaborative, proactive, and focused on getting work done.
Privalumai
- Hybrid work, with two days each week in the office.