ITV ब्रिटेन में स्थित एक वाणिज्यिक प्रसारक और वैश्विक मीडिया कंपनी है, जो टेलीविजन, स्ट्रीमिंग और डिजिटल मनोरंजन के क्षेत्र में काम करती है। इसके व्यवसाय में ITV Studios और अन्य प्रोडक्शन लेबल शामिल हैं, जो अंतरराष्ट्रीय स्तर पर सामग्री का निर्माण और वितरण करते हैं। कंपनी दर्शकों के लिए डिजिटल उत्पाद और क्लाउड-केंद्रित प्रौद्योगिकी भी विकसित करती है। ITV सामग्री, डेटा और प्रौद्योगिकी से जुड़े प्रतिभा, प्रशिक्षण और भर्ती कार्यक्रम भी चलाती है तथा सांस्कृतिक प्रभाव, सामाजिक उद्देश्य, सुगम्यता और कर्मचारियों के कल्याण पर ध्यान केंद्रित करती है।
Media Planning Executive
Plan and optimize promotional TV campaigns for ITV’s Entertainment, Factual, Sport, and Drama content. Work with campaign teams and stakeholders from ITV’s White City office in London.
विवरण
- Coordinate promotional activity across ITV’s linear channels as part of the TV media planning team.
- Build tailored Owned TV plans for Entertainment, Factual, Sport, and Drama programmes.
- Offer TV media expertise to marketing, media, and creative colleagues.
- Work with creative teams to coordinate delivery of marketing assets.
- Track campaign performance and share insights with the wider media team.
- Adjust TV activity in response to performance.
- Handle day-to-day queries from Marketing, Media, Creative, Programme Strategy, Broadcast Operations, and Commercial stakeholders.
- Check the accuracy of on-screen visuals and continuity scripts.
- Maintain creative Make-lists using Citrus.
आवश्यकताएँ
- Familiarity with TechEdge for retrieving daily viewing data and post-campaign reports.
- Understanding of TV audience viewing patterns and standard industry measurement metrics.
- Strong grasp of TV media planning and a desire to learn more.
- Able to shape and deliver marketing media plans against defined outcomes and KPIs.
- Able to interpret data to support decisions.
- Confident communicator with strong stakeholder management skills.
- Experience in a fast-moving, changing workplace.
- Well organized, able to handle pressure and meet tight deadlines.
- Interest in and enthusiasm for media, television, and broadcasting.
- Flexible and adaptable when circumstances change.
- Collaborative, proactive, and focused on getting work done.
लाभ
- Hybrid work, with two days each week in the office.