Spotlight Media is a marketing, eCommerce, and media agency focused on helping consumer brands build and grow their presence on TikTok Shop. As a full-service TikTok Shop partner, the company manages shop operations, paid media, affiliate and creator partnerships, livestream shopping, and branded content production. Its work combines strategic planning, creator networks, and performance-focused campaigns to support product launches and ongoing eCommerce growth.
TikTok Shop Creator Manager, New York City Hybrid
Manage long-term TikTok Shop creator partnerships for Spotlight Media, a social-commerce agency. Lead outreach, campaign execution, creator coaching, and performance tracking across client brands.
United States
New York$65,000 – $76,250 / year
HybridFull-timeJuniorMiddleNo degree requiredEnglish RequiredManagerDescription
- Develop and sustain long-term relationships with TikTok Shop creators
- Run creator outreach across email, SMS, direct messages, and platform-native channels
- Expand Spotlight Media’s creator network and strengthen its position as a trusted creator partner
- Identify promising creators and introduce them to multiple managed brands where appropriate
- Manage creator and affiliate campaigns from planning through completion
- Source, evaluate, and recruit creators who match brand objectives and TikTok Shop performance potential
- Agree on creator deliverables, schedules, and expectations
- Develop creative briefs focused on conversion
- Guide creators on hooks, storytelling, calls to action, and conversion results
- Evaluate and approve content against brand guidelines and TikTok Shop best practices
- Provide creators with insights, playbooks, and proven practices
- Organize creators by performance, niche, and experience level
- Manage sampling initiatives, product launches, challenges, and incentives
- Monitor creator performance, activation, GMV contribution, and engagement
- Spot emerging trends, high-growth creators, and potential partnerships
- Communicate findings to Account Managers, Brand Strategists, and leadership
- Support the development of a scalable, high-performing Creator Success division
Requirements
- Suitable for an entry-level candidate with 0–2 years of experience in creator partnerships, influencer marketing, community management, or a related area; internships count
- Strong interest in TikTok, TikTok Shop, and the creator economy
- Excellent communication and relationship-development abilities
- Comfortable conducting outreach through email, SMS, direct messages, and creator platforms
- Highly organized, with experience using Airtable, Notion, CRMs, or similar tools, or the ability to learn them quickly
- Curious about data and motivated to understand what is working and why
- Must be a US citizen or legally authorized to work in the United States for at least three years
- Must live in New York City or be willing to relocate there
- Must be able to work from the NYC Midtown Manhattan office Monday through Thursday
Benefits
- Bonus opportunity offered
- Practical training in TikTok Shop creator management
- Direct mentorship from Spotlight leadership
- Meaningful ownership from the first day
- Defined growth path with scope, title, and compensation increasing with impact