The MISSION Group
The MISSION Group
The MISSION Group is an integrated creative and marketing agency group that helps consumer and public-sector organisations turn brand strategy into measurable growth. Its work brings together behavioural science, creative development, technology and data across advertising, social and digital campaigns, content production, customer experience, CRM, direct marketing, experiential activations, technical experiences and performance optimisation. With in-house production and co-creation capabilities, the group delivers brand, marketing and communications programmes spanning consulting, healthcare, and food and beverage.

Social Content Creator, London (Hybrid)

Create TikToks, Reels, comedy sketches and street interviews for Bray Leino, a brand growth agency. Develop, shoot and edit engaging social-first content.

Description

  • Develop native content concepts for TikTok, Instagram Reels and Stories, YouTube Shorts and emerging formats
  • Turn audience insights, trends and cultural moments into relevant content that fits brand guidelines
  • Build repeatable series, including street interviews, challenges and recurring formats
  • Write and adapt short scripts for sketches, shaping hooks, beats, payoffs and calls to action
  • Work with strategists, client teams and creatives to connect content with communications goals and campaigns
  • Shoot social content on mobile devices or lightweight equipment, with attention to framing, lighting, sound and pace
  • Present naturally and engagingly on camera at public locations and events
  • Make comedy sketches, characters, scripted punchlines, comedic reactions and unscripted content
  • Manage street interviews from approaching people and asking questions to securing permissions and keeping interactions safe and respectful
  • Capture spontaneous content during shoots, brand activations, launches, live events and behind the scenes
  • Edit mainly in CapCut, adding subtitles, motion, transitions and sound design with pacing suited to each platform
  • Create multiple content versions for testing and improvement
  • Follow basic brand guidelines while keeping content native and unpolished in feel
  • Support publishing with community-focused engagement, prompts, comment hooks and reply strategies
  • Use performance feedback to shape future ideas and optimise content
  • Monitor emerging trends, audio, formats, creator styles and platform updates
  • Keep a trend bank and propose recommendations each week
  • Create content that builds community engagement and growth across key social platforms

Requirements

  • Demonstrated ability to develop concepts, shoot and edit social content from start to finish
  • Strong practical knowledge of CapCut, including captions, effects, pacing, templates and sound
  • Comfortable performing on camera in public, approaching people for vox pops and filming in busy settings; able to deliver comedy sketches and scripted segments while maintaining brand tone and safety
  • Confident creating spontaneous content and improvising on camera
  • Able to shoot clear mobile video, with good awareness of audio and basic lighting
  • Strong understanding of native TikTok and Instagram Reels styles and what drives engagement
  • Able to work quickly and respond to trends and briefs
  • Clear communicator who acts professionally when filming in public
  • Experienced in running street interview formats and writing questions that elicit strong answers
  • Thorough understanding of social analytics
  • Strong understanding of creator and influencer culture and platform storytelling styles
  • Portfolio of social-first video work, with links
  • Organised and self-directed in planning shoots, capturing assets and delivering edits on time
  • Collaborative, receptive to feedback and quick to iterate

Benefits

  • Generous annual leave
  • Company pension
  • Medical cash plan, including an employee assistance programme and contributions towards dental, optical and physiotherapy care
  • Online employee discount platform offering deals at shops, gyms and other outlets
  • Training and career development, including access to The MISSION Group Learning Management System
  • Employee referral scheme
  • Regular staff social events
  • Company closure over Christmas
  • Cycle to Work scheme
  • Mission Share Scheme
  • Flexible working requests considered for all roles, subject to operational requirements

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