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New York University Tisch School of the Arts
New York University Tisch School of the Arts
501 – 1,000 Employees
ArtsEducationMedia
New York University Tisch School of the Arts is an education institution focused on developing artists across film, television, performing arts, and interactive media. Through undergraduate and graduate programs, Tisch combines creative training with research, experimentation, and exploration of emerging forms. Its community is shaped by New York City’s active arts culture and supports students as they refine their practice and pursue work across the arts and media.
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SEO & Content Marketing Specialist, Growth Marketing and Innovation

Lead SEO and content marketing initiatives that increase visibility, inquiries, applications, and enrollment for NYU graduate programs. Develop technical SEO, high-intent content, and AI search strategies.

USUnited StatesNYNew York
$80,000 – $100,000 / year
HybridFull-timeMiddleSeniorEnglish RequiredContent Marketing Manager
JavaScriptTableau

Description

  • Increase visibility, inquiries, applications, and enrollment for NYU schools and graduate degree and certificate programs
  • Strengthen NYU’s institutional presence through SEO and high-intent content marketing
  • Use data-informed, AI-assisted, and human-centered strategies to attract, engage, and convert prospective students
  • Expand team capabilities in support of Global Enrollment Management and Student Success priorities
  • Advise and provide strategic support to NYU school partners
  • Connect technical search optimization with persuasive storytelling
  • Lead technical SEO, content strategy, and AI Search Optimization initiatives
  • Transform complex information into actionable insights for non-technical leaders through tracking, analysis, and reporting

Requirements

  • Bachelor’s degree in marketing, communications, public relations, or a related discipline
  • At least five years of relevant SEO and content marketing experience, or an equivalent combination of education and experience
  • Proficiency in SEO, AI SEO, and content marketing principles and practices
  • Experience using Google Analytics, Google Search Console, Google Trends, Google Looker Studio, and/or Tableau
  • Experience with Google Sheets or Microsoft Excel, Google Slides or PowerPoint, AI chatbots, content management systems, and other SEO or content marketing platforms
  • Excellent writing, presentation, communication, and collaboration abilities
  • Strong organization and attention to detail, with the ability to manage multiple projects
  • Ability to work effectively both independently and as part of a team
  • Ability to track, organize, analyze, and communicate large volumes of complex information
  • Experience adapting strategies for Google AI Overviews and zero-click search results
  • Working knowledge of HTML, JavaScript, CSS, and structured data
  • Broad knowledge of digital marketing, SEO, AI SEO, content marketing, growth marketing, public relations, and conversion rate optimization best practices
  • Experience with Microsoft Clarity and prompt engineering
  • Experience configuring, testing, validating, and debugging website event tracking

Benefits

  • Annual base salary ranging from USD $80,000 to $100,000
  • Participation in NYU’s green and carbon-neutral campus initiatives

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