Growth Leads
Growth Leads
11 – 50 Employees
GamblingMarketingMedia
Growth Leads is a Malta-based performance marketing and lead-generation company focused on iGaming. Its portfolio includes comparison portals and search-focused editorial content, reviews, and advertising placements designed to connect gaming operators with relevant audiences and valuable leads. The company also provides web design, development, graphic design, video marketing, and SEO services, while working with journalists and affiliates on targeted media campaigns and industry partnerships.

Senior Social Media Manager in Malta (Remote)

Lead organic audience growth for PlayersBest and related digital brands. Manage social channels, event-driven content, online communities, and performance optimisation across iGaming and sports.

Description

  • Create digital marketing strategies that support company and brand objectives
  • Direct organic growth initiatives across multiple brands and digital properties
  • Manage X, Facebook, Instagram, YouTube, and TikTok channels
  • Build and maintain content calendars for multiple platforms and brands
  • Produce compelling copy and content adapted to each audience and channel
  • Plan content for major sports and iGaming events, entertainment, and cultural moments
  • Produce timely reactive content linked to trends, news, and live events
  • Apply trend analysis, viral content techniques, and A/B testing to improve reach and engagement
  • Prepare creative briefs and collaborate with design and content teams as needed
  • Source and repurpose live-stream clips and other materials for digital channels
  • Develop and oversee online communities on relevant platforms, including Discord
  • Monitor channels, moderate conversations, and respond to audience comments and messages
  • Assess competitor activity, emerging trends, and audience behaviour to uncover growth opportunities
  • Coordinate with content, design, media, marketing, and other teams to deliver relevant campaigns on schedule
  • Analyse digital and social performance and refine the strategy continuously
  • Present actionable findings and recommendations to internal teams to improve growth and results

Requirements

  • Demonstrated experience in digital marketing, social media, content marketing, or audience development
  • Background in affiliate marketing, iGaming, sportsbooks, sports media, entertainment, or a comparable digital sector
  • Hands-on expertise with Instagram, TikTok, X, Facebook, and YouTube
  • Track record of growing audiences organically and improving engagement
  • Solid knowledge of social trends, viral content, and community engagement
  • Experience producing or coordinating short-form video, graphics, images, and other digital assets
  • Strong writing, communication, and creative storytelling abilities
  • Highly organised, with the ability to manage multiple brands, platforms, and content calendars
  • Experience using digital and social analytics to evaluate and improve results
  • Comfort working in a fast-paced setting and proactively pursuing growth opportunities
  • Genuine interest in sports, iGaming, entertainment, and internet culture

Benefits

  • Remote work arrangement
  • Full-time employment

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