Draivi (Draivi Media Oy) is a performance marketing company focused on fintech, helping businesses generate qualified leads through proprietary technology and tailored conversion funnels. Its work spans the Nordics, Germany, Spain, and South Africa, with expansion into Mexico. Draivi builds strategic partnerships around measurable results, trusted collaboration, and continued innovation in lead generation and growth marketing.
Senior Marketing Lead, South Africa Market — Helsinki Hybrid | Draivi
Lead Draivi’s South African performance marketing across paid, direct, content, SEO, and conversion growth. Own strategy, budgets, campaigns, and performance while working with the Helsinki marketing hub and local partners.
Description
- Own South Africa’s performance marketing strategy, budget, and results across paid, direct, and content marketing
- Manage Google Ads and Meta Ads hands-on initially, then scale activity as the market develops
- Develop email and SMS marketing to strengthen retention and monetization
- Partner with South Africa’s business development lead and Helsinki’s performance marketing team to turn market and partner insights into campaigns
- Support South African content and SEO programs
- Work with the technology team on local websites and conversion-funnel improvements
- Provide marketing input to product decisions
- Define KPIs, report results, and identify growth priorities
Requirements
- Demonstrated ownership of performance marketing outcomes beyond campaign execution
- Practical experience managing Google Ads and/or Meta Ads campaigns
- Experience overseeing budgets and making channel-prioritization decisions
- Strong knowledge of SEA/SEM, A/B testing, conversion rate optimization, and current digital marketing tools
- Analytical ability to translate performance data into clear actions
- A problem-solving approach focused on finding new growth opportunities
- Ability to coordinate local colleagues, freelancers, and partners without formal management authority
- Fluent written and spoken English
- Experience in financial services, lead generation, or affiliate marketing is advantageous
- Experience with SEO and content marketing is advantageous
- Familiarity with the South African consumer market is advantageous
Benefits
- Individual performance bonus plan
- Edenred allowance for lunch, culture and sports, wellbeing, and commuting
- Current work equipment
- Broad occupational healthcare coverage
- Insurance for leisure time
- Office snacks
- Ongoing learning opportunities
- Personnel fund with performance-bonus investment and a 20% company contribution
- Flexible working hours
- Hybrid working arrangement
- Annual conference travel to destinations such as Spain, Italy, Croatia, and Germany
- Advanced training and mentoring
- Company events
- Educational workshops
- Remote-work options