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Achieve Life Sciences
Achieve Life Sciences
11 – 50 Employees
BiotechnologyPharmaceuticals
Achieve Life Sciences is a specialty pharmaceutical and biotechnology company developing cytisinicline for nicotine dependence, including smoking and vaping cessation. Its late-stage clinical program includes Phase 2 and Phase 3 ORCA trials, and the company has submitted a New Drug Application. Cytisinicline is designed to act on nicotinic receptors to help reduce withdrawal symptoms and the satisfaction associated with smoking, with the aim of providing a new FDA-approved treatment option for tobacco and nicotine dependence.
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Senior Consumer Brand Marketing Leader US Remote

Lead consumer brand development and launch marketing for Achieve Life Sciences’ cytisinicline treatment for nicotine dependence. Shape regulated healthcare campaigns, patient journeys, messaging, and creative execution.

USUnited StatesRemoteFull-timeSeniorEnglish RequiredBrand Manager

Description

  • Support Achieve Life Sciences’ U.S. launch of cytisinicline, a treatment for nicotine dependence
  • Establish consumer brand and marketing capabilities for the launch
  • Create brand strategy, positioning, messaging, creative direction, and campaign execution plans
  • Develop and manage brand platforms, pillars, messaging frameworks, and core brand materials
  • Build unified visual and verbal identities and uphold brand guidelines
  • Turn research, competitive intelligence, and consumer segmentation into creative and marketing strategies
  • Plan and deliver omnichannel consumer marketing across paid, owned, and earned media
  • Lead consumer campaigns from strategic brief through creative development and delivery
  • Advance pre-launch brand development and prepare consumer marketing programs for market entry
  • Create strategies spanning DTC, patient activation, social, digital, web, video, search, display, streaming, and OOH
  • Coordinate with agencies, creative partners, freelancers, and research firms
  • Turn complex clinical and scientific information into accessible consumer messaging
  • Guide visual and verbal creative development through clear direction and feedback
  • Develop and manage consumer content strategies and editorial calendars
  • Create omnichannel patient experiences from awareness through treatment access and adherence
  • Design cohesive, intuitive, conversion-focused consumer journeys and digital experiences
  • Oversee claims, approved messaging, brand standards, and regulatory content across internal and external teams
  • Preserve brand consistency across HCP and consumer audiences

Requirements

  • Demonstrated consumer marketing experience building brands, developing consumer messaging, and launching products in regulated healthcare settings
  • Experience translating brand strategy, positioning, and personality into messaging, creative direction, and campaign execution
  • Experience creating and managing brand platforms, pillars, messaging frameworks, and foundational brand materials
  • Experience developing cohesive brand identities, including visual systems, voice and tone, and brand guidelines
  • Experience converting research, competitive insights, and consumer segmentation into practical creative and marketing strategies
  • Experience delivering omnichannel consumer marketing across paid, owned, and earned channels
  • Experience leading consumer campaigns from strategic brief through creative development and execution
  • Experience supporting pre-launch brand development and preparing consumer marketing programs for launch
  • Experience developing DTC, patient activation, social, digital, web, video, search, display, streaming, and OOH strategies
  • Experience collaborating with agencies, creative partners, freelancers, and research firms
  • Strong copywriting and storytelling capabilities
  • Ability to produce compelling, on-brand messaging for digital, social, web, advertising, and long-form content
  • Ability to make complex clinical or scientific information accurate, differentiated, and engaging for consumers
  • Experience directing and reviewing visual and verbal creative
  • Experience developing and managing consumer content strategies and editorial calendars
  • Experience creating omnichannel patient experiences from awareness through treatment access and adherence
  • Experience designing cohesive, intuitive, conversion-focused consumer journeys and digital experiences
  • Experience developing consumer brands and campaigns in pharmaceutical, biotech, consumer health, or another regulated sector
  • Strong knowledge of FDA promotional requirements and MLR/PRC review processes
  • Experience managing claims, approved messaging, brand standards, and regulatory content with internal teams and external partners
  • Experience maintaining consistent branding across HCP and consumer audiences
  • Direct experience launching a consumer product, including building a brand before or around FDA approval
  • Experience related to stigma, behavioral health, addiction, or complex consumer segmentation is of interest
  • Experience with telehealth, digital health, patient platforms, or other consumer healthcare technologies is a plus

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