Boldin is a fintech and SaaS company focused on retirement and long-term financial planning. Its Boldin Planner and PlannerPlus products help individuals explore retirement scenarios through interactive analysis of taxes, Social Security, annuities, real estate, healthcare, long-term care costs, cash flow, and investment outcomes. The company also provides coaching, educational classes, and access to CERTIFIED FINANCIAL PLANNER® professionals, alongside enterprise solutions for employers, plan providers, and financial institutions. Boldin’s platform combines personalized planning tools with AI-assisted guidance and ongoing monitoring, while positioning its resources as informational rather than a replacement for professional fiduciary advice.
Senior Brand Designer, Worldwide Remote
Lead Boldin’s visual identity across its financial-planning product and marketing channels. Build scalable brand systems, templates, and AI-assisted creative workflows.
Description
- Own the evolution of Boldin’s visual identity and brand narrative across web, social, product, and motion
- Collaborate with founders and senior leaders to define the brand’s direction
- Develop workflows, tools, and templates that enable consistent brand production at scale
- Work with marketing on creative direction, campaigns, deliverables, and performance testing
- Partner with product to deliver a unified brand experience throughout the platform
- Build and maintain brand and product design systems for human- and AI-supported workflows
- Apply AI to accelerate ideation and production while exercising strong creative judgment and critical thinking
- Represent customer perspectives and uphold quality and consistency across every brand touchpoint
Requirements
- Bring 7+ years of brand design experience, including substantial in-house work at product companies; fintech or other trust-sensitive industries is advantageous
- Showcase exceptional typography, layout, color, and motion work, including brand systems you have created, expanded, or refined
- Demonstrate ownership of creative direction, including leading at least one rebrand or brand evolution from initial concept through launch
- Use AI actively across ideation and production, with shipped work and a clear perspective on where automation helps and where human judgment remains essential
- Connect creative decisions to marketing experiments and business outcomes, then refine your approach based on results
- Have experience working directly with founders, executives, and cross-functional partners in a fast-paced startup
Benefits
- Equity participation
- Performance-based bonus
- Reasonable accommodations during every stage of recruitment
- Inclusive and diverse workplace culture