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Walmart
Walmart
B2CeCommerceRetail
Walmart is a global retail and eCommerce company serving consumers through hypermarkets, discount department stores, grocery locations, and an online marketplace. Its broad product offering is supported by a large physical-store network, direct-to-consumer operations, and the logistics and supply-chain systems needed to keep products moving across the business.
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Senior Analyst, Business Analysis and Insights

Measure VIZIO Ads campaigns using Brand Lift and Incremental Reach studies. Turn results into client-ready insights and scalable analytics that support Walmart’s advertising revenue.

USUnited StatesNYNew York
$72,000 – $132,000 / year
On-siteFull-timeSeniorEnglish RequiredBusiness Analyst
PythonSQL

Description

  • Lead post-campaign measurement for VIZIO Ads’ General Market business.
  • Provide valuable insights to clients.
  • Explain the value of VIZIO Ads through clear, persuasive presentations.
  • Use scalable, differentiated analytics to help grow revenue.
  • Work with Sales, Client Services, Product Management, and external measurement vendors.
  • Produce post-campaign analyses, including Brand Lift studies, Incremental Reach, and lower-funnel outcomes.
  • Manage measurement workflows from study setup through final presentation.
  • Coordinate measurement strategy across multiple campaigns.
  • Turn complex datasets into clear narratives for internal teams and external clients.
  • Improve measurement scale through process changes, automation, and collaboration with technical teams.
  • Help develop VIZIO’s first-party measurement capabilities, including ACR and Incremental Reach reporting.

Requirements

  • Bachelor’s degree in business, analytics, statistics, or a related field, or two years of experience in data analytics, project management, business, or a related area.
  • Experience in ad measurement, media, media analytics, or marketing analytics.
  • Strong knowledge of connected TV, digital advertising, and advertising measurement methods.
  • Experience with Brand Lift studies, reach and frequency, and post-campaign reporting.
  • Ability to distill large datasets into concise, actionable insights for clients and executives.
  • Ability to manage several initiatives at once in a fast-paced, cross-functional setting.
  • Strong communication skills and confidence presenting to sales teams and external clients.
  • SQL, Excel, or Python proficiency is a plus.

Benefits

  • Performance-based bonus awards.
  • Medical, vision, and dental coverage.
  • 401(k) plan.
  • Stock purchase plan.
  • Company-paid life insurance.
  • Paid time off, including sick leave.
  • Parental leave.
  • Family care leave.
  • Bereavement leave.
  • Jury duty leave.
  • Voting leave.
  • Short-term disability coverage.
  • Long-term disability coverage.
  • Company discounts.
  • Military leave pay.
  • Adoption and surrogacy expense reimbursement.
  • Live Better U education benefit, with fully paid tuition, books, and fees for eligible programs.
  • Live Better U programs for high school completion, bachelor’s degrees, English language learning, and short-form certificates.
  • Vacation, holidays, and other uses of PTO/PPTO.

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