Walmart este o companie globală de retail și comerț electronic care deservește consumatorii prin hipermarketuri, magazine universale cu discount, magazine alimentare și o piață online. Oferta sa largă de produse este susținută de o rețea extinsă de magazine fizice, operațiuni de vânzare directă către consumatori și sistemele de logistică și de lanț de aprovizionare necesare pentru circulația produselor în întreaga companie.
Senior Analyst, Business Analysis and Insights
Measure VIZIO Ads campaigns using Brand Lift and Incremental Reach studies. Turn results into client-ready insights and scalable analytics that support Walmart’s advertising revenue.
Descriere
- Lead post-campaign measurement for VIZIO Ads’ General Market business.
- Provide valuable insights to clients.
- Explain the value of VIZIO Ads through clear, persuasive presentations.
- Use scalable, differentiated analytics to help grow revenue.
- Work with Sales, Client Services, Product Management, and external measurement vendors.
- Produce post-campaign analyses, including Brand Lift studies, Incremental Reach, and lower-funnel outcomes.
- Manage measurement workflows from study setup through final presentation.
- Coordinate measurement strategy across multiple campaigns.
- Turn complex datasets into clear narratives for internal teams and external clients.
- Improve measurement scale through process changes, automation, and collaboration with technical teams.
- Help develop VIZIO’s first-party measurement capabilities, including ACR and Incremental Reach reporting.
Cerințe
- Bachelor’s degree in business, analytics, statistics, or a related field, or two years of experience in data analytics, project management, business, or a related area.
- Experience in ad measurement, media, media analytics, or marketing analytics.
- Strong knowledge of connected TV, digital advertising, and advertising measurement methods.
- Experience with Brand Lift studies, reach and frequency, and post-campaign reporting.
- Ability to distill large datasets into concise, actionable insights for clients and executives.
- Ability to manage several initiatives at once in a fast-paced, cross-functional setting.
- Strong communication skills and confidence presenting to sales teams and external clients.
- SQL, Excel, or Python proficiency is a plus.
Beneficii
- Performance-based bonus awards.
- Medical, vision, and dental coverage.
- 401(k) plan.
- Stock purchase plan.
- Company-paid life insurance.
- Paid time off, including sick leave.
- Parental leave.
- Family care leave.
- Bereavement leave.
- Jury duty leave.
- Voting leave.
- Short-term disability coverage.
- Long-term disability coverage.
- Company discounts.
- Military leave pay.
- Adoption and surrogacy expense reimbursement.
- Live Better U education benefit, with fully paid tuition, books, and fees for eligible programs.
- Live Better U programs for high school completion, bachelor’s degrees, English language learning, and short-form certificates.
- Vacation, holidays, and other uses of PTO/PPTO.