Queen of the Thrones® is a consumer beauty and wellness brand focused on practitioner-designed castor oil products for skincare, haircare, and traditional castor oil rituals. Its range includes castor oil packs, liners, rollers, and lash and brow wands, sold primarily through direct-to-consumer channels with wholesale availability.
The company emphasizes carefully considered product design, organic and clean-standards certifications, third-party testing, glass packaging, and hexane-free cold-pressed oil. Its brand philosophy connects transparent sourcing with ritual-based self-care and feminine sovereignty.
Personal Brand Content and Growth Manager - Canada Remote
Lead content production and audience growth for Be Well Queen’s wellness media platform. Oversee video, podcasting, partnerships, travel logistics, email marketing, and monetization initiatives.
Description
- Repurpose retreat, travel, teaching, interview, and phone footage into long-form YouTube videos, Reels, TikToks, Shorts, LinkedIn videos, and Pinterest pins
- Create narrative-led content series, audience journeys, and teaching sequences
- Plan filming requirements and direct the capture of footage and B-roll
- Recruit, brief, supervise, and quality-check freelance editors
- Keep the content calendar current and organized
- Shape YouTube channel structure, series, thumbnails, titles, packaging, retention strategy, and publishing cadence
- Launch and operate an audio podcast across Apple Podcasts, Spotify, and YouTube Music
- Set platform strategies and monetization plans for LinkedIn, Instagram, TikTok, Facebook, and Pinterest
- Identify, pitch, negotiate, and manage brand collaborations and sponsorships
- Negotiate retreat and destination partnerships following reviews while maintaining editorial independence
- Apply Canadian Ad Standards, FTC, and ASA disclosure requirements
- Deliver monthly performance reports with actionable recommendations
- Manage the WordPress site and publish SEO-focused blog content
- Oversee email segmentation, nurture campaigns, launches, promotions, and subscriber growth
- Create funnels that connect content with list growth, retreat sales, book sales, and event sales
- Organize international travel, filming permissions, local fixers, and retreat logistics
- Use shot lists, capture support, and publishing plans to ensure each trip generates content
- Develop the speaking pipeline and secure conferences, summits, and events worldwide
- Create a tiered podcast booking plan targeting 30–50 mid-tier appearances in the first year
- Assist with book launches and publicity campaigns
- Keep speaker, media, and press materials up to date
- Measure bookings against subscriber growth, list growth, sales, and relationship development
Requirements
- Advanced video editing ability with Premiere Pro, DaVinci Resolve, Final Cut, or CapCut Pro
- A portfolio demonstrating successful short-form video performance
- Experience recruiting and overseeing freelance contributors
- Creator or operator-level fluency in YouTube, Instagram, LinkedIn, and TikTok
- Hands-on WordPress experience
- Experience using an email marketing platform such as Klaviyo, ActiveCampaign, ConvertKit, or Kajabi
- Strong writing skills for blog posts, emails, captions, and pitches
- Ability to coordinate international travel logistics and a speaking schedule
- Capacity to execute independently and take ownership of deliverables
- Wellness, health, travel, or hospitality industry experience strongly preferred
- Academic or professional background in history, classics, mythology, religious studies, or anthropology strongly preferred
- Spanish is a major advantage; Italian, French, or Portuguese are additional assets
- Specific experience growing a YouTube channel preferred
- Experience closing brand partnerships or sponsorships preferred
- Podcast production experience preferred
- Working knowledge of SEO fundamentals preferred
- Design skills in Canva, Figma, or Adobe applications preferred
- Previous experience supporting a creator, author, or speaker preferred
- Publicity, public relations, or book launch experience preferred