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Nory is an AI-powered SaaS company serving the hospitality and food and beverage sectors. Its platform brings restaurant operations into one system, combining inventory management, workforce scheduling, payroll, business intelligence, and integrations with point-of-sale and accounting software. Nory also provides hospitality-focused financing and AI recommendations designed to help independent restaurants, franchise networks, multi-location operators, and enterprise groups manage waste, labour costs, margins, and growth. The company was founded in 2021 and offers a range of roles across its technology and hospitality-focused business.
Paid Ads and SEO Specialist (Google Ads and Meta Ads)
Drive NORY’s New York City and Boston STEM camp registrations through Google Ads, Meta Ads, and SEO. Improve conversion tracking, acquisition efficiency, and revenue-focused marketing performance.
Description
- Plan, manage, and optimize Google Ads campaigns for camps and enrichment programs
- Refine keywords, search terms, negative keywords, bids, geographic targeting, and budget allocation
- Test ad copy and landing pages to increase completed registrations and improve acquisition efficiency
- Build and optimize Facebook and Instagram campaigns in Meta Ads Manager
- Develop and test audience segments, creative concepts, messaging, and offers
- Write advertising copy and prepare creative briefs for the content team
- Create a prioritized SEO strategy for camps, after-school programs, and local enrollment opportunities
- Research keywords according to search intent and business value
- Optimize program and location pages, including titles, headings, content, and internal links
- Use Google Search Console and analytics to find opportunities and investigate performance changes
- Detect technical SEO issues affecting crawling, indexing, and website usability
- Apply SEO improvements and coordinate changes requiring developer support
- Strengthen local search visibility with accurate business information and location-specific content
- Track organic search performance through qualified traffic, inquiries, and registrations
- Verify conversion tracking across advertising platforms, analytics tools, and the registration journey
- Reconcile reported conversions with actual registrations and revenue
- Adjust advertising spend according to timing, location, enrollment priorities, and capacity
- Determine whether underperformance results from targeting, creative, landing pages, tracking, or registration friction
- Deliver concise weekly reports covering results, changes, learnings, and next steps
Requirements
- Hands-on experience managing both Google Ads and Meta Ads, including campaign setup, optimization, and budget decisions
- Demonstrated SEO experience with concrete examples of work completed and measurable outcomes
- Working proficiency with Google Analytics 4 and Google Search Console
- Experience implementing or troubleshooting conversion tracking
- Strong analytical judgment with the ability to explain performance changes and evidence-based decisions
- Ability to connect marketing activity with customer acquisition and revenue
- Clear communication, dependable follow-through, and ownership of results
- Experience in local consumer services, family programs, education, or seasonal businesses is preferred
- Previous experience with the NYC parenting market is helpful but not required
- AI tool experience and platform certifications are welcome
- Resume required
- Two brief examples of personally managed paid campaigns are required: one Google Ads campaign and one Meta Ads campaign, covering dates, spend, objective, conversion definition, results, exact responsibilities, and a specific optimization
- Finalists must explain campaign decisions and diagnose a sample performance issue during a live discussion
Benefits
- Equal opportunity employer
- Flexible part-time schedule of 5–20 hours per week
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