Skillforce, Inc. is a construction staffing and labor contractor founded in 2003. The company supplies skilled tradespeople—including carpenters, electricians, plumbers, HVAC technicians, welders, millwrights, and general laborers—to contractors in Maryland, Washington, DC, Virginia, Texas, and North Carolina. Its staffing model supports short- and mid-term construction projects while helping tradespeople find consistent work and steady income. Job opportunities may span construction staffing, field trades, and related project support.
Onsite Marketing and Brand Manager
Lead corporate and community branding for a luxury custom home developer. Oversee content, digital campaigns, public relations, vendors, and marketing performance.
Description
- Maintain brand standards, messaging, and positioning across marketing materials
- Direct branding and marketing launches for new residential communities and properties
- Produce and oversee content for social media, websites, email, print, and digital channels
- Plan and coordinate photography, video, drone footage, virtual tours, and related creative production
- Own social media strategy across Instagram, Facebook, TikTok, LinkedIn, YouTube, and other channels
- Plan and deliver public relations efforts, including press releases, award entries, and media outreach
- Manage website content, community landing pages, SEO, digital advertising, and online listings
- Create campaigns using Google, Meta, real estate advertising portals, and related platforms
- Support sales teams with community launches, model homes, broker events, open houses, and promotional materials
- Oversee signage, branded apparel, promotional items, vehicle graphics, and other physical brand assets
- Coordinate marketing vendors, agencies, creative partners, budgets, and delivery schedules
- Measure campaign results, lead generation, engagement, website traffic, and return on marketing spend
- Coordinate marketing initiatives with leadership, construction, development, land, and sales teams
- Travel to project sites when required
Requirements
- At least five years of experience in marketing or brand management
- Experience in residential development, homebuilding, real estate, hospitality, or a related field is preferred
- Demonstrated success developing and launching brands for communities, properties, or products
- Strong capabilities in content creation, photography and video, social media, and digital marketing
- Experience overseeing agencies, vendors, creative partners, and marketing budgets
- Working knowledge of Adobe Creative Suite or Canva, website CMS platforms, CRM systems, and marketing analytics
- Excellent writing, communication, organization, and detail-management skills
- Strong creative judgment and the ability to uphold consistent brand standards
- Ability to manage multiple projects and deadlines in a fast-paced setting
- Willingness to travel to project locations