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Phiture
Phiture
51 – 200 Employees
ConsultingMarketingSaaS
Phiture is a mobile growth consultancy that works with product and marketing teams to help apps attract users, improve engagement, and grow revenue. Its services span App Store Optimization, performance marketing, user retention and CRM, subscription revenue optimization, and creative work. Phiture also applies its Mobile Growth Stack framework and AI tools for Apple Search Ads, alongside growth audits and strategic guidance. The company’s work sits at the intersection of consulting, marketing, and SaaS, supporting organizations focused on scaling mobile products.
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Mobile Growth Manager, CRM (Braze) — Europe Remote

Manage Braze campaigns, segmentation, and lifecycle programs for Phiture’s mobile app consultancy clients. Use analytics and experimentation to improve app engagement, retention, and growth.

EUEuropean UnionRemoteFull-timeMiddleSeniorEnglish RequiredCustomer SuccessCustomer Success Manager

Description

  • Build and optimize Braze campaigns with advanced audience segmentation and targeting.
  • Personalize campaign content with Braze Liquid logic, using user behavior and attributes.
  • Manage Braze custom attributes to support customer engagement and targeted outcomes.
  • Work with data analytics colleagues to integrate user data into campaign strategies.
  • Modify and test HTML in Braze templates to ensure they work across devices and email clients.
  • Analyze campaign results and identify opportunities to improve growth and retention metrics.
  • Support and train colleagues on Braze and its integrations with other tools and platforms.
  • Audit mobile app retention and run CRM programs for a range of clients.
  • Lead CRM experiments and create lifecycle flows informed by user psychology.
  • Work with clients on A/B testing and analysis using the Mobile Growth Stack.

Requirements

  • Experience running A/B tests in at least one digital marketing channel.
  • Proficiency in planning and launching campaigns with Braze.
  • Ability to derive insights and create charts using analytics platforms such as Amplitude, Mixpanel, Looker, or Periscope.
  • Data-driven mindset with a solid grasp of startup growth metrics, analytics, and statistics.
  • Focus on performance and measurable results.
  • Understanding of user psychology and motivation in mobile app use.
  • Mobile-focused startup experience is an advantage.
  • Experience in user acquisition, such as ASO or performance marketing, is an advantage.
  • Marketing or sales copywriting experience is an advantage.

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