Phiture
Phiture
51 – 200 Angajați
ConsultanțăMarketingSaaS
Phiture este o companie de consultanță în creșterea aplicațiilor mobile, care colaborează cu echipele de produs și marketing pentru a ajuta aplicațiile să atragă utilizatori, să îmbunătățească implicarea și să crească veniturile. Serviciile sale includ optimizarea prezenței în magazinele de aplicații, marketing bazat pe performanță, retenția utilizatorilor și gestionarea relațiilor cu clienții, optimizarea veniturilor din abonamente și activități creative. Phiture aplică, de asemenea, cadrul Mobile Growth Stack și instrumente de inteligență artificială pentru Apple Search Ads, alături de audituri de creștere și îndrumare strategică. Activitatea companiei se află la intersecția dintre consultanță, marketing și software ca serviciu, sprijinind organizațiile care urmăresc extinderea produselor mobile.

Mobile Growth Manager, CRM (Braze) — Europe Remote

Manage Braze campaigns, segmentation, and lifecycle programs for Phiture’s mobile app consultancy clients. Use analytics and experimentation to improve app engagement, retention, and growth.

Descriere

  • Build and optimize Braze campaigns with advanced audience segmentation and targeting.
  • Personalize campaign content with Braze Liquid logic, using user behavior and attributes.
  • Manage Braze custom attributes to support customer engagement and targeted outcomes.
  • Work with data analytics colleagues to integrate user data into campaign strategies.
  • Modify and test HTML in Braze templates to ensure they work across devices and email clients.
  • Analyze campaign results and identify opportunities to improve growth and retention metrics.
  • Support and train colleagues on Braze and its integrations with other tools and platforms.
  • Audit mobile app retention and run CRM programs for a range of clients.
  • Lead CRM experiments and create lifecycle flows informed by user psychology.
  • Work with clients on A/B testing and analysis using the Mobile Growth Stack.

Cerințe

  • Experience running A/B tests in at least one digital marketing channel.
  • Proficiency in planning and launching campaigns with Braze.
  • Ability to derive insights and create charts using analytics platforms such as Amplitude, Mixpanel, Looker, or Periscope.
  • Data-driven mindset with a solid grasp of startup growth metrics, analytics, and statistics.
  • Focus on performance and measurable results.
  • Understanding of user psychology and motivation in mobile app use.
  • Mobile-focused startup experience is an advantage.
  • Experience in user acquisition, such as ASO or performance marketing, is an advantage.
  • Marketing or sales copywriting experience is an advantage.

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