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Breakaway Music Festival
Breakaway Music Festival
11 – 50 Employees
EntertainmentHospitalityTravel
Breakaway Music Festival is a touring live-entertainment company that produces large-scale music events across cities in the United States. Founded in 2016, the festival brings internationally recognized artists to local audiences while combining concerts with hospitality and travel experiences such as hotel packages, VIP access, and event-focused trips. Its work spans entertainment, hospitality, and travel, with a focus on making major live music experiences accessible in communities around the country.
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Marketing Manager, Live Events (Hybrid)

Lead integrated marketing campaigns, paid media, and fan activations for Breakaway Music Festival’s live events. Use performance insights and audience engagement strategies to grow ticket sales and the broader entertainment brand.

USUnited StatesCACaliforniaHybridFull-timeJuniorMiddleEnglish RequiredMarketing

Description

  • Develop and deliver comprehensive marketing plans for Breakaway festivals and the wider brand.
  • Partner with digital, creative, social, and promotional teams across the organization.
  • Manage substantial budgets across concurrent campaigns and improve media efficiency.
  • Review campaign KPIs, share insights in weekly marketing meetings, and define follow-up actions.
  • Maintain marketing calendars and coordinate team communications around initiatives and deadlines.
  • Organize local-market programs, digital and out-of-home advertising, pre-festival events, promotional partnerships, and brand activations.
  • Oversee festival media libraries and contribute to pre-event and onsite media-capture planning.
  • Manage creative projects, including deliverables, assignments, revisions, and deadlines.
  • Create copy for email, SMS, digital ads, billboards, and other marketing materials.
  • Manage fan messaging and targeted offers through the Breakaway Festivals app.
  • Coordinate with internal marketers and agency partners across social, paid media, CRM, and app marketing.
  • Measure and report campaign and event results, with emphasis on paid digital media and website traffic.
  • Design and evaluate post-festival fan surveys and turn results into campaign recommendations.
  • Negotiate vendor pricing and creative collaborations with promotional partners.
  • Monitor new social platforms, cultural developments, and evolving marketing practices.
  • Assist Marketing Director(s) with administrative, operational, and project responsibilities.
  • Contribute to onsite festival operations and marketing activations when needed.

Requirements

  • A bachelor’s degree is required; marketing, English, communications, or a related discipline is preferred.
  • Two to four years of professional marketing experience, ideally in music, entertainment, media, or live events.
  • Two to four years of experience managing paid media campaigns.
  • Two to four years of professional copywriting experience across organic and paid channels.
  • Advanced knowledge of paid digital media platforms such as Meta Business Manager and TikTok Business Center, including KPIs, budget oversight, and complete campaign lifecycles.
  • Working knowledge of CRM tools for live-event marketing, including segmentation, targeting, presale registration, email and SMS campaigns, and retention programs.
  • Excellent project coordination, organization, and time-management abilities with close attention to detail.
  • Strong strategic judgment and the ability to combine creative and analytical thinking.
  • Knowledge of the music industry and Breakaway’s audience is preferred.
  • Strong interpersonal skills and the ability to work well in a fast-moving team.
  • Excellent written, verbal, copywriting, and editing skills.
  • Ability to manage competing priorities, overlapping deadlines, and rapid-turnaround deliverables.
  • Comfort with adapting to a dynamic and continually changing environment.
  • Reliable, proactive, solution-focused, and willing to take ownership.
  • Strong Microsoft Office skills; Adobe Creative Suite or Canva experience is preferred.
  • Experience editing vertical 9:16 video, including TikTok-style content, is a plus.
  • Availability for extended hours, including nights, weekends, and holidays, during festival season.
  • Genuine enthusiasm for music, festivals, entertainment, and culture-led marketing.

Benefits

  • Flexible work environment
  • Medical, dental, and vision insurance
  • 401(k) plan with employer matching
  • Paid vacation plans

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