LUXASIA operates at the intersection of beauty, luxury lifestyle, consulting, marketing, and logistics across Asia Pacific. The company works with more than 120 brands spanning skincare, makeup, fragrance, haircare, home, and accessories, helping businesses enter and expand in regional markets. Its services combine omni-retail operations with full-service eCommerce capabilities. With a team of more than 2,700 employees, LUXASIA supports the distribution, marketing, and growth of beauty and luxury products across the region.
Marketing Executive, Skincare and Makeup - Kuala Lumpur Hybrid
Join LUXASIA in Kuala Lumpur to support skincare and makeup marketing across retail, e-commerce, CRM, events, and digital channels.
Description
- Plan and deliver integrated marketing campaigns across online and offline channels.
- Coordinate seasonal campaigns, product launches, retail animations, and major brand moments.
- Collaborate with internal teams, principals, landlords, retail partners, and external agencies to roll out campaigns.
- Adapt global brand guidelines into campaigns suited to the local market.
- Support e-commerce and digital marketing, including homepage updates, campaign assets, landing pages, product storytelling, promotions, and online exclusives.
- Work with e-commerce teams to increase traffic, conversion, average order value, and customer retention.
- Support digital advertising, social media, CRM, paid media, and influencer campaigns.
- Monitor campaign results and prepare post-campaign analysis with recommendations.
- Support CRM programs such as EDMs, WhatsApp communications, loyalty campaigns, event invitations, and retention initiatives.
- Assist with customer journey planning, audience segmentation, and personalized communications.
- Plan and deliver in-store initiatives, store openings, festive activations, sampling, gifting campaigns, pop-ups, and customer experiences.
- Coordinate visual merchandising and POSM rollouts across stores, counters, and department stores.
- Manage coordination with suppliers and production partners for POSM development, fabrication, and installation.
- Support media events, influencer engagements, customer events, workshops, and masterclasses.
- Coordinate event logistics, guest management, briefing materials, gifting, and post-event reporting.
- Assist with PR seeding, media kits, launch communications, and partnership opportunities.
- Track marketing expenses, budgets, vendor quotations, and purchase orders and invoices.
- Prepare reports covering campaign results, retail activations, customer engagement, competitor activity, market trends, and customer insights.
Requirements
- At least three years of marketing experience, preferably in FMCG, beauty, or haircare.
- Demonstrated experience in digital marketing, social media management, and campaign delivery.
- Experience managing budgets and evaluating return on investment.
- Understanding of market research and consumer trends.
- Strong communication skills with a proactive and adaptable approach to fast-moving projects.
- Enthusiasm for beauty and haircare and for creating meaningful consumer experiences.
- Proficiency with digital marketing tools and Microsoft Office.
Benefits
- Equal employment opportunities irrespective of race, colour, religion, gender, sexual orientation, age, disability, nationality, ethnic origin, cultural background, social group, marital status, or other legally protected characteristics.
- Recruitment privacy notice and personal-data consent process.
- Opportunities to grow with LUXASIA.