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University of Wisconsin-Madison
University of Wisconsin-Madison
EducationGovernment
University of Wisconsin-Madison is a public research university in Madison, Wisconsin and the flagship campus of the University of Wisconsin System. Its academic and research community spans the humanities, sciences, and applied disciplines, with more than $1 billion invested annually in research. The university combines undergraduate and graduate education with community outreach, campus resources, and athletics, guided by the Wisconsin Idea’s focus on public service. Its work also emphasizes diversity, inclusive excellence, and engagement with the wider community.
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Marketing Coordinator

Coordinate marketing campaigns and client accounts for the Wisconsin Union, with a focus on reporting and performance insights. Support events, programs, and campus experiences at UW–Madison.

USUnited StatesWIWisconsin
$52,000 / year
HybridFull-timeJuniorNo degree requiredEnglish RequiredMarketing

Description

  • Act as the main liaison for department leaders, stakeholders, and external groups.
  • Review marketing requests and recommend creative, strategic approaches.
  • Build and maintain client relationships while identifying opportunities to promote marketing services.
  • Ensure marketing work supports departmental goals and follows brand standards and policies.
  • Manage campaigns to deliver on time, within budget, and to agreed specifications.
  • Coordinate communication and workflows between clients and internal creative and production teams.
  • Gather and summarize campaign data and market trends.
  • Share performance reports to inform future marketing plans.

Requirements

  • At least one year of experience in marketing execution, content coordination, or digital campaign support.
  • Strong writing and editing abilities.
  • Ability to write clear, brand-aligned copy for short social posts, email newsletters, and web content.
  • Experience collecting campaign metrics and interpreting performance trends.
  • Experience with project management tools such as Asana, Trello, or Workfront.
  • A bachelor’s degree is preferred; minimum requirements were not specified.

Benefits

  • Generous paid time off
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Tax-advantaged savings accounts
  • Participation in the Wisconsin Retirement System pension fund

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