Ipsos North America
Ipsos North America
5,001 – 10,000 Employees
B2BConsultingMarketing
Ipsos North America is an independent market research and consulting company that helps organizations understand markets, audiences, brands, and public opinion. Its work spans innovation and brand strategy, corporate and social reputation, media and brand expression, and customer and employee research. As part of Ipsos, a global research organization founded in France in 1975, the North American business supports evidence-based decisions across industries by analyzing market potential, trends, customer perspectives, and stakeholder sentiment.

Insights Analyst - Hybrid, New Jersey

Support primary consumer research, analytics, and client reporting at Ipsos North America. Translate research findings into data-driven insights that inform brand and marketing decisions.

Description

  • Support the development, execution, and analysis of primary research projects
  • Create discussion guides and questionnaires
  • Advise on and produce stimulus and fieldwork materials
  • Prepare data specifications and validate data files
  • Conduct preliminary findings analysis and tailor reports to client objectives
  • Contribute to client briefings and debrief sessions
  • Apply data visualization methods to present insights to clients
  • Complete quality reviews of key deliverables
  • Help colleagues and client partners apply analytics to business and communications challenges
  • Build knowledge of market sectors and competitor activity
  • Develop and maintain client relationships
  • Strengthen capabilities through training, including MRS and Be. Sci

Requirements

  • Demonstrated interest in consumer behavior and the role brands play in consumers' lives
  • Demonstrated interest in marketing effectiveness and improving brand ROI
  • Curiosity about consumers' behaviors, mindsets, needs, and preferences
  • Strong attention to detail, organization, and analytical ability
  • Ability to manage multiple projects in a fast-paced environment
  • Fluency in written and spoken English
  • Strong leadership and project management capabilities
  • Ability to establish and maintain internal and external client relationships
  • Analytical and creative approach to problem-solving
  • Flexibility and adaptability when working in ambiguous situations
  • Proficiency with Microsoft Word, PowerPoint, and Excel
  • Strong listening, written, and verbal communication skills
  • Ideally, one year of experience in market research, data analytics, or marketing
  • Experience with Forsta Surveys, Decipher, or Focus Vision is preferred
  • Experience with CPG and FMCG brands is a plus

Benefits

  • Opportunities for career development
  • Comprehensive benefits package
  • Generous paid time off
  • Healthcare plans
  • Wellness benefits
  • Flexible workplace policy
  • Collaborative work culture

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