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Thumbtack
Thumbtack
1,001 – 5,000 Employees
MarketplaceSaaS
Thumbtack is a U.S. marketplace and SaaS company that helps homeowners find and hire local professionals for repairs, maintenance, remodeling, and other home projects. Customers can describe what they need, compare providers across trades, review ratings and cost estimates, and communicate through the platform. Thumbtack also offers professionals software, resources, community support, and tools for managing leads and reviews. Its consumer and pro experiences are supported by practical project guidance, cost information, and home maintenance planning.
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Growth Marketing Manager, Paid Social — Thumbtack (Canada Remote)

Lead Thumbtack’s paid social growth strategy across major platforms, expanding customer acquisition and revenue for its home-services marketplace.

CACanadaPHPhilippinesUSUnited States
$97,800 – $126,500 / year
RemoteFull-timeMiddleSeniorEnglish RequiredPerformance Marketing

Description

  • Manage and scale Thumbtack’s consumer paid social campaigns across Meta, YouTube, TikTok, Pinterest, and Reddit to drive incremental customer growth and revenue.
  • Identify channel expansion opportunities and launch campaigns on new social platforms.
  • Develop and execute the emerging Pro B2B strategy across social channels from end to end.
  • Manage in-house campaign operations and optimization, including budget pacing, bid strategy, creative iteration, audience segmentation, and platform best practices.
  • Create and deliver paid social testing roadmaps with cross-functional partners.
  • Own paid social tracking, quality assurance, reporting, and measurement.
  • Work with internal and third-party tools to validate campaign performance and results.
  • Partner with Brand and Creative teams to develop and refine performance-focused creative that supports Thumbtack’s brand narrative.

Requirements

  • A bachelor’s or master’s degree in Marketing, Business, Statistics, Economics, or a related discipline is preferred.
  • At least six years of experience managing, scaling, and evolving paid social programs with monthly spend in the $X–XX million range.
  • Deep technical and platform expertise across social advertising, including at least two of Meta, YouTube, TikTok, Pinterest, and Reddit.
  • Demonstrated success finding growth through new channels and tactics involving creative, martech, and AI tools.
  • Strong analytical skills, including Excel or Google Sheets proficiency with pivot tables and lookups, plus practical experience with incrementality, marketing mix modeling, A/B testing, lift testing, and attribution frameworks.
  • Clear, confident communication skills and experience working with multiple cross-functional partners.
  • Ability to operate in a fast-paced, high-stakes growth organization with an action-oriented, experimental, results-focused approach.
  • Must work from a Thumbtack-eligible location; employment visa sponsorship information is requested during the application process.

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