HF Sinclair operates across the energy sector, refining and producing essential energy products through business activities in the United States, Canada, and the Netherlands. Its teams work across areas including safety, information technology, engineering, marketing, manufacturing, and logistics, with opportunities for professionals supporting energy operations and related business functions. The company also highlights career development, workplace safety, and employee benefits as part of its employment offering.
Global Marketing Category Manager | HF Sinclair (Hybrid, Canada)
Own category strategy and product lifecycle management for HF Sinclair’s lubricant business, from portfolio planning through market execution. Coordinate campaigns, SKU optimization, commercial planning, and stakeholder alignment to support growth and profitability.
Description
- Deliver segment strategies and associated initiatives.
- Own product management and lifecycle activities from development through exit.
- Align internal stakeholders around value creation for customers, distributors, and the organization.
- Maintain marketing systems and governance requirements, including IMS Policy, IATF, and ISO processes.
- Help manage the product portfolio and SKU lifecycle.
- Create segment plans, marketing content, events, and programs.
- Contribute to internal and external audit activities.
- Oversee Speed to Market activities for assigned product areas.
- Research markets and evaluate trends, customer needs, competitors, consumer behavior, and industry developments.
- Lead annual category volume and margin planning, along with five-year forecasts.
- Manage commercial work in support of the Manager, Business Segments.
- Monitor and report activities from project launch through field implementation.
- Provide stewardship for the product lifecycle management process.
- Analyze product-line performance, rationalize SKUs, and report business results.
- Coordinate recurring SKU optimization and product lifecycle reviews.
- Plan and run promotions that build awareness, increase sales, and strengthen brand visibility.
- Create market-mapping data sets for assigned segments.
- Develop and maintain vendor and supplier relationships.
- Partner with procurement on contract, pricing, and term negotiations.
- Create and deliver training, webinars, sales enablement content, and packaging and labeling designs.
- Support campaign execution, agency briefs, segment and category budgets, and performance tracking.
- Complete additional assignments from the supervisor.
Requirements
- At least five years of related B2B marketing or product/category management experience.
- Demonstrated project management capability.
- Professional experience in B2B marketing.
- Knowledge of lubricants or specialty-products businesses and their product lines.
- Experience with CRM, marketing automation, and sales enablement tools such as Salesforce and Pardot.
- Bachelor’s degree in marketing or a related discipline, or an equivalent combination of education and work experience.
- Working knowledge of category management processes and the stakeholders involved.
- Product management experience covering the full lifecycle from initial development to product retirement.
- Marketing capability across pricing, promotions and advertising, and supplier management.
- Experience with market intelligence, product and market scanning, market analysis, and product-line profitability analysis.
- Ability to build effective partnerships with internal and external stakeholders and communicate and present clearly.
- Experience managing people or teams and influencing stakeholders across global and regional organizations.
- Strong business, commercial, financial, and technical judgment.
- Ability to make evidence-based decisions using sound judgment.
- Ability to explain technical information in terms customers can understand.
Benefits
- Work-from-home option on Fridays.
- Some business travel may be required.
- Equal opportunity employment.