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Golf GameBook
Golf GameBook
11 – 50 Employees
ConsultingMarketingTravel
Golf GameBook develops digital products for golfers, centered on a social live-scoring app that brings score tracking, personal statistics, and player interaction together in a virtual clubhouse. Used by more than 1.5 million people worldwide, the platform supports golf both on and off the course. The company is growing its team with people interested in building technology that modernizes the golfing experience.
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Digital Marketing Specialist – Golf GameBook (Hybrid, Finland)

Lead paid media campaigns across Google, YouTube and Meta for Golf GameBook’s social golf scoring app. Use performance marketing to increase registrations and premium subscriptions.

FIFinlandHybridFull-timeMiddleSeniorEnglish RequiredDigital Marketing

Description

  • Plan, launch and optimize paid media campaigns across Google Ads, Meta and other relevant platforms
  • Manage paid-channel budgets, bidding strategies and creative testing
  • Improve ROAS, CPA and other core campaign performance indicators
  • Turn awareness from golf creator partnerships into user intent, registrations and subscription conversions
  • Work closely with data analytics, content, creative and communications teams
  • Coordinate paid media with organic and creator-led activity across the full funnel
  • Brief, assess and improve work delivered by external marketing agencies and partners
  • Track campaign results and prepare performance reports
  • Convert campaign data into practical insights and recommendations for colleagues and leadership
  • Stay current on platform changes, industry developments and paid-media practices
  • Report to the Head of Marketing

Requirements

  • At least three years of practical digital marketing experience in a B2C setting, either in-house or agency-side
  • Demonstrated ability to plan, run and optimize paid campaigns across Google, YouTube and Meta
  • Strong analytical capabilities and confidence using campaign data, conversion tracking and reporting tools
  • Evidence of improving campaign efficiency through CPA, ROAS, LTV and related measures
  • Excellent collaboration skills for working with internal teams, agencies and external partners
  • Fluent written and spoken English
  • Experience with additional paid-media channels is preferred
  • Experience managing influencer or creator partnerships is preferred
  • Background in mobile app marketing, app store optimization, subscriptions or growth marketing is preferred
  • Familiarity with analytics, attribution or BI platforms such as AppsFlyer, Adjust or Mixpanel is preferred
  • Finnish or Swedish language skills, and an interest in golf or sports, are advantageous.
  • benefits

Benefits

  • Comprehensive healthcare coverage
  • Sports and cultural activities benefit
  • Hybrid work arrangement
  • Opportunity to work at a sports and golf technology company
  • Work with a strong product and team
  • Help drive company growth and shape the paid-media strategy

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