HighTechLending, Inc. is a consumer mortgage lender operating across finance and real estate. Its home lending services include retail mortgages, refinancing, reverse mortgages, and EquitySelect, a flexible home equity line of credit. The company also provides online tools for exploring loan estimates, managing payments, and accessing lending and licensing information.
Digital Marketing Director - Remote United States
Lead paid media, SEO, analytics, lifecycle marketing, and conversion optimization for HighTechLending’s mortgage business. Connect digital performance to qualified applications and funded loans through full-funnel strategy and measurement.
Description
- Direct digital acquisition across Google Search, Meta, LinkedIn, and emerging advertising channels
- Set and optimize paid media strategy, including account structure, bidding, targeting, creative testing, and scale
- Lead organic search strategy covering keyword research, on-page and technical SEO, content optimization, and AEO
- Integrate advertising, website, call-tracking, and CRM data to connect spend with qualified leads, applications, and funded loans
- Build lifecycle email programs for prospecting, nurturing, re-engagement, and retention
- Manage performance across the funnel from initial engagement through funded loan
- Increase lead volume while improving cost per lead, qualified application, and funded loan
- Lead website and conversion testing across content, landing pages, forms, calls to action, ads, ad copy, keywords, and email
- Monitor traffic, engagement, click-through rates, conversions, lead volume, costs, lead quality, and return on ad spend using Google Analytics and dashboards
- Turn performance analysis into actionable recommendations for management
- Manage budgets, forecasts, channel targets, KPIs, and return on investment
- Apply marketing technology, automation, analytics, and AI tools to improve targeting, personalization, reporting, and efficiency
- Collaborate with Marketing, Sales, Creative, IT, Compliance, and Legal to deliver effective and compliant customer experiences
Requirements
- At least five years of progressive experience in digital marketing, performance marketing, paid media, SEO, SEM, or a related discipline
- A proven record of building digital acquisition strategies that produce measurable business outcomes
- Hands-on proficiency with Google Ads, Google Analytics, SEO, SEM, Meta Ads Manager, and LinkedIn Campaign Manager
- Experience managing substantial monthly budgets, reviewing search terms and wasted spend, and adjusting bids and budgets as lead quality changes
- Familiarity with Google Search Console, Google Tag Manager, Looker Studio, SEMrush, or similar tools
- Strong understanding of conversion rate optimization, landing pages, full-funnel marketing, A/B testing, and user experience
- Experience with WordPress or another CMS and Salesforce, including Salesforce navigation and report creation
- Experience linking Google Ads, GA4, call tracking, forms, CRM dispositions, applications, and funded loans to improve advertising optimization
- Advanced analytical capability spanning dashboard creation, forecasting, budget oversight, and performance measurement
- Excellent communication, collaboration, project management, and problem-solving abilities
- Ability to work independently, balance competing priorities, and make well-supported data-driven decisions
- Experience in mortgage, lending, banking, financial services, or another regulated industry is preferred
- Hands-on individual contributor experience is required
Benefits
- Fully remote work arrangement