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Essity
Essity
H1B Visa SponsorFood & BeverageHealthcareManufacturing
Essity is a global hygiene and health company developing products and services for consumer care, medical needs, and professional hygiene. Its portfolio supports everyday well-being across healthcare, manufacturing, and related consumer markets. Essity also focuses on sustainability through responsible sourcing, waste reduction, and efforts to reduce the environmental impact of its operations and products, alongside a stated commitment to diversity, equity, and inclusion.
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Digital Marketing Automation Manager – Charlotte, NC (Hybrid)

Lead digital marketing automation for Essity’s health and medical solution brands across websites, email, social media, SEO, and campaign platforms. Advise brand teams while improving global digital performance through strategy, testing, and analytics.

USUnited StatesNCNorth CarolinaPAPennsylvaniaHybridFull-timeMiddleSeniorEnglish RequiredMarketing Operations

Description

  • Lead digital marketing programs for designated therapy-area brands
  • Plan, launch, refine, and measure coordinated initiatives across websites, email, social media, automation platforms, and digital campaigns
  • Turn business priorities into structured digital marketing plans
  • Act as the main digital marketing consultant for Brand Marketing teams
  • Shape integrated digital strategies around therapy-area brand goals
  • Manage website direction and content roadmaps for assigned brands
  • Rank website improvement and maintenance needs
  • Work with vendors, agencies, IT, and internal partners to deliver website projects
  • Direct SEO execution and content improvements
  • Track website results and propose performance enhancements
  • Lead website quality checks and launch preparedness reviews
  • Create and oversee yearly social media strategies
  • Collaborate with agencies and vendors on content delivery and performance reporting
  • Guide recommendations for organic and paid social optimization
  • Evaluate social results and uncover opportunities for growth
  • Direct email communication planning and delivery
  • Build and send targeted email campaigns using ClickDimensions and HubSpot
  • Design and refine marketing automation journeys
  • Oversee audience targeting and database integrity
  • Run A/B tests and personalization programs
  • Maintain adherence to legal, privacy, and regulatory standards
  • Help marketing teams adopt HubSpot, Asana, ClickDimensions, and CRM tools
  • Refine campaign processes and strengthen measurement and reporting
  • Find new uses for marketing automation
  • Keep process documentation and operating standards current
  • Train and assist marketing stakeholders

Requirements

  • At least five years of digital marketing experience, including a record of leading integrated campaigns
  • Demonstrated capability in website strategy, SEO, content improvement, and website governance
  • Practical experience with marketing automation and CRM tools such as HubSpot and ClickDimensions
  • Background in email marketing programs, customer journeys, audience targeting, A/B testing, and lead nurturing
  • Strong knowledge of organic and paid social strategy, content planning, audience engagement, and performance improvement
  • Experience operating within a global, matrix-based organization
  • Ability to influence cross-functional groups and coordinate stakeholders across regions and functions
  • Strong analytical capability with experience evaluating campaign results, interpreting digital metrics, and recommending data-led actions
  • Track record of managing external agencies, vendors, and digital partners
  • Marketing experience in healthcare, medical devices, pharmaceuticals, or another regulated sector is preferred
  • Understanding of privacy and compliance obligations
  • Excellent communication, collaboration, and project management abilities
  • Ability to convert business priorities into effective digital marketing strategies

Benefits

  • Competitive annual pay
  • Annual incentive bonus
  • UnitedHealthcare PPO plan
  • EyeMed vision coverage
  • Delta Dental coverage
  • Wellness support through Rally
  • Healthcare and dependent care flexible spending accounts
  • 401(k) plan with employer matching and annual employer base contributions
  • Employer-paid basic life, AD&D, short-term disability, and long-term disability insurance
  • Paid time off and company holidays
  • Scholarship program for children of Essity employees

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