Rabobank
Rabobank
Rabobank is a cooperative financial services group rooted in the Netherlands, where local lending cooperatives formed the foundation of its business. Today, the company provides banking, mortgages, savings and investments alongside asset management, leasing, insurance, real estate, and advisory services. With about 61,100 employees serving roughly 10 million customers in 47 countries, Rabobank offers a broad international environment across financial services and related professional functions.

Communications Specialist, Rabobank

Lead internal campaigns and product communications at Rabobank, supporting engagement and adoption across a technology-focused banking team. Use Power BI reporting and stakeholder storytelling to turn campaign results into clear insights.

Description

  • Help plan and deliver internal communications and product marketing campaigns, events, and engagement activities.
  • Build awareness, engagement, and adoption of products.
  • Create engaging material for internal communication channels.
  • Coordinate email campaigns from audience segmentation and content scheduling through deployment and performance tracking.
  • Assist multimedia and video projects with concept development, storyboards, stakeholder coordination, and promotion planning.
  • Present insights, product value, and strategic priorities through clear presentations and narratives.
  • Collect user feedback and trial new communication approaches.
  • Build and maintain Power BI dashboards and analytics reports.
  • Track performance, spot trends, and recommend actions based on data.
  • Develop and sustain relationships with stakeholders across squads and business units.
  • Partner with the marketing squad’s Product Owner and communications specialists.

Requirements

  • A bachelor’s degree in marketing, communications, business administration, or a related field.
  • Four to six years of experience in product marketing, communications, campaign management, internal communications, or a related area.
  • Experience in a technology, engineering, or digital product organization is preferred.
  • Demonstrated ability to plan and deliver communications or marketing campaigns across digital channels.
  • Experience using analytics and reporting tools such as Power BI.
  • Familiarity with Piano Analytics is an advantage.
  • Strong analytical skills, including interpreting campaign metrics, identifying trends, and turning findings into practical recommendations.
  • Excellent written and spoken communication skills.
  • Ability to develop compelling narratives and presentations for varied audiences.
  • Strong stakeholder management, networking, and relationship-building abilities.
  • Ability to work effectively across teams and organizational levels.
  • Must be based in the Netherlands.
  • Must have the legal right to work in the Netherlands.
  • A reliability check is required.

Benefits

  • Thirteenth-month salary.
  • 8% holiday allowance.
  • 10% Employee Benefit Budget.
  • €1,400 annual development budget.
  • Hybrid work combining home and office.
  • Pension with an adjustable maximum personal contribution.
  • A healthy balance between work and home.

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