Maker Lab
Maker Lab
Maker Lab एक परामर्श और मार्केटिंग कंपनी है, जो एम्बेडेड टीमों और स्टूडियो-ऑन-डिमांड सेवाओं के माध्यम से ब्रांडों को अपनी आंतरिक क्षमताएँ मजबूत बनाने में मदद करती है। यह कंपनी कंटेंट क्रिएटर्स और सोशल स्ट्रैटेजिस्ट सहित विश्वभर के पूर्व-चयनित प्रतिभाशाली विशेषज्ञों को एक साथ लाती है और AI की मदद से उन्हें ग्राहकों की आवश्यकताओं के अनुरूप जोड़ती है। Maker Lab सोशल-फर्स्ट ब्रांड निर्माण, सांस्कृतिक रुझानों और हाइपरलोकल कंटेंट पर ध्यान केंद्रित करती है, जबकि इसकी टीमें कंसल्टिंग, मार्केटिंग और लॉजिस्टिक्स से जुड़े संदर्भों में सहयोगात्मक डिलीवरी का समर्थन करती हैं।

Performance Marketing Manager (Remote, India)

Lead Maker Lab’s Direct Response program for technology and e-commerce clients, overseeing media investment, forecasting, experimentation, pacing, and performance reporting across multiple markets.

विवरण

  • Turn product strategies into clear, actionable media briefs
  • Coordinate agency activation and operations teams to deliver campaigns accurately
  • Build and manage multi-channel traffic and conversion forecasts
  • Track investment pacing in real time and resolve anomalies or optimisation opportunities
  • Monitor GStore inventory and identify potential stockout risks
  • Lead the Learning Agenda roadmap
  • Partner with agencies on A/B tests, experiments, and creative updates
  • Record test outcomes and apply insights to the broader strategy
  • Bring together complex performance data from across the digital ecosystem
  • Develop data-led interpretations of traffic and sales results
  • Create recurring Direct Response reports for leadership and cross-functional teams
  • Share actionable insights and strategic recommendations
  • Set implementation approaches and delivery timelines for strategic initiatives
  • Align product, marketing, and sales stakeholders
  • Maintain compliance with internal policies, privacy regulations, and brand safety standards

आवश्यकताएँ

  • Bachelor’s degree or equivalent professional experience
  • At least six years of experience in performance marketing or paid media operations, with demonstrated success generating bottom-of-funnel sales or activations
  • Practical experience buying performance media, or closely overseeing buying, across Google Ads Search, Display, and YouTube
  • Experience creating and running structured learning agendas that include A/B and incrementality testing
  • Advanced Google Sheets or Excel skills, including turning unprocessed data into clear performance narratives
  • Demonstrated expertise forecasting and pacing budgets for high-spend accounts
  • Experience briefing media agencies and holding partners accountable for KPIs and spend pacing
  • Background in consumer electronics or high-volume e-commerce
  • Expert knowledge of full-stack media platforms
  • Familiarity with analytics and visualisation tools used to create automated performance dashboards
  • Experience managing media activity across multiple markets
  • Outstanding spoken and written English communication and presentation skills
  • Availability to work in an APAC-aligned schedule beginning at 5:30 a.m. IST

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