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Gantri
Gantri
51 – 200 कर्मचारी
खुदरापरामर्शलॉजिस्टिक्स
Gantri is a California-based lighting company offering table, wall, floor, and pendant lights in original designs by acclaimed creators. Its collections pair customizable colors, cords, and hardware with materials chosen to reduce environmental impact. Gantri also serves trade customers through a dedicated program.
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कंपनी की नौकरियाँ

Digital Marketing Manager

Lead cross-channel direct-to-consumer growth at Gantri, a sustainable design and manufacturing company. Oversee attribution, marketing spend, agency performance, and ecommerce conversion.

USसंयुक्त राज्यCAकैलिफ़ोर्नियाहाइब्रिडपूर्णकालिकमध्य स्तरवरिष्ठआवश्यक भाषा: अंग्रेज़ीडिजिटल मार्केटिंग
SQL

विवरण

  • Oversee Gantri’s digital marketing across paid social, paid search, email, SMS, affiliate, and on-site conversion.
  • Build and manage cross-channel performance reporting using multi-touch attribution.
  • Develop the attribution model, maintain its data pipeline, reconcile platform and modeled results, and prepare weekly and monthly leadership reports.
  • Plan, budget, and forecast direct-to-consumer marketing spend across channels.
  • Set and monitor targets for customer acquisition cost, return on ad spend, marketing efficiency ratio, contribution margin, and new-customer revenue.
  • Manage the paid media agency, including briefs, budgets, creative requests, testing plans, and performance reviews.
  • Manage the email and SMS agency, covering campaign calendars, flows, segmentation, list growth, and deliverability.
  • Coordinate campaigns for product launches, designer collaborations, promotions, and seasonal events.
  • Work with the creative team to brief and assess advertising and email materials.
  • Run structured tests of audiences, creative, offers, and landing pages.
  • Track on-site funnel performance and work with ecommerce and product teams to address issues.
  • Maintain tracking across pixels, UTM parameters, server-side events, and analytics data.
  • Report to the Head of Brand.

आवश्यकताएँ

  • At least five years in digital marketing or growth for a direct-to-consumer brand, with demonstrated success growing revenue.
  • Experience with a design-led brand in home, lifestyle, beauty, fashion, or a related category.
  • Strong quantitative skills.
  • Experience building and maintaining attribution models, cohort analyses, lifetime value to acquisition cost models, and spend forecasts in spreadsheets or business intelligence tools.
  • Understanding of platform-reported attribution and how to compare it with incrementality testing, marketing mix modeling, or post-purchase surveys.
  • Hands-on experience with Klaviyo or an equivalent platform, Meta Ads, Google Ads, GA4, and an attribution or analytics platform such as Northbeam, Triple Whale, or Rockerbox.
  • Strong organization skills, including experience with calendars, trackers, documented processes, and written briefs.
  • Experience managing external agencies and holding them accountable to performance targets.
  • Good visual judgment and the ability to assess creative work.
  • Clear, concise writing skills.
  • SQL or experience with a business intelligence tool such as Looker, Metabase, or Mode is preferred.
  • Experience with B2B or trade marketing alongside direct-to-consumer marketing is preferred.
  • Experience at a company with on-demand or made-to-order fulfillment is preferred.

लाभ

  • Competitive salary and equity options.
  • Comprehensive health, dental, and vision coverage.
  • Paid time off and a flexible vacation policy.
  • 401(k) retirement plan with company match.
  • Professional development opportunities and a learning stipend.
  • Collaborative, creative, sustainability-focused work environment.
  • Access to Gantri-designed products and its innovation initiative.

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