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Creative Strategist, Paid Social — inBeat Agency (Canada Remote)
Lead paid-social creative strategy for inBeat Agency by turning audience and performance insights into concepts, testing plans, and measurable account improvements. Analyze results, guide iteration, and collaborate with creative and media teams across client accounts.
विवरण
- Set creative direction for several paid-social accounts, guiding work from initial insight and hypothesis through launch, learning, and refinement.
- Conduct performance-focused research by reviewing platform data, ad signals, and competitor activity to shape strategic recommendations.
- Create and evaluate performance-oriented concepts informed by consumer understanding, platform dynamics, and prior results.
- Define practical creative hypotheses, testing structures, and messaging frameworks.
- Craft and direct measurable performance copy with clear strategic intent.
- Coordinate with designers, editors, and media buyers so creative supports experimentation, scale, and learning.
- Turn numerical results and qualitative feedback into specific creative adjustments and strategic pivots.
- Coach junior creatives to strengthen their strategy, analytical judgment, and quality of execution.
- Explain creative strategy and performance reasoning to clients in a clear, structured, confident way.
- Track platform updates, emerging formats, and performance developments that may affect results.
आवश्यकताएँ
- Excellent writing skills, particularly for concise, digital-first content.
- A performance-oriented approach with the ability to investigate data, recognize patterns, and convert findings into creative action.
- Strong knowledge of consumer psychology, platform behavior, and the relationship between creative work and outcomes.
- Ability to develop hypotheses, interpret results, and make timely, evidence-based creative choices.
- A real interest in mentoring teammates and elevating the quality of the wider creative team.
- Curiosity, self-direction, and enthusiasm for developing ideas that capture attention and create an emotional response.
- Fluent written and spoken English is required.
- Experience creating performance-focused creative for paid-social or other digital channels.
- Confidence analyzing performance metrics and applying them to creative direction and iteration.
- Experience working across functions in fast-paced, data- and creativity-led environments.
- A portfolio or examples demonstrating creative thinking, copywriting, or performance work are welcome but not mandatory.
- Experience partnering closely with media buyers or growth teams.
- Working knowledge of organized testing methods and creative systems.
लाभ
- Unlimited paid time off and sick days.
- Flexible working hours.
- Fully remote work, with the possibility of working from anywhere.
- Global pods that connect creatives from around the world.
- Strong opportunities for professional growth.