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Pfizer एक वैश्विक दवा कंपनी है, जो जीवनभर स्वास्थ्य का समर्थन करने वाली दवाओं और स्वास्थ्य सेवाओं के विकास तथा उपलब्धता पर केंद्रित है। इसका कार्य वैज्ञानिक नवाचार और सुरक्षित, प्रभावी तथा किफायती उपचारों तक पहुंच सुनिश्चित करने तक फैला हुआ है, जिसमें कैंसर और अन्य गंभीर स्वास्थ्य स्थितियों के उपचार को आगे बढ़ाने पर विशेष जोर दिया जाता है। कंपनी की प्रोफ़ाइल उन पेशेवरों के लिए प्रासंगिक हो सकती है जो औषधि अनुसंधान, स्वास्थ्य सेवा और संबंधित वाणिज्यिक कार्यों में करियर तलाश रहे हैं।
Content and Channel Manager – Pfizer, Sydney (Hybrid)
Pfizer is seeking a Content and Channel Manager to shape compliant, insight-led omnichannel marketing in Australia. The role covers content strategy, localization, channel planning, analytics, and integrated execution.
विवरण
- Develop and deliver omnichannel content strategies that support Pfizer’s brand, customer engagement objectives, and go-to-market plans
- Adapt content for different channels and audience segments to improve relevance and performance
- Partner with the Omnichannel Insights Lead to apply data and customer insights to content strategy
- Coordinate with marketing, GTM Excellence, and commercial teams on integrated omnichannel planning
- Guide local execution and strengthen internal capabilities in content and channel orchestration
- Create market-specific omnichannel plans and convert strategic direction into practical content plans
- Advise brand teams and content producers on content tailored to specific channels and segments
- Coordinate the localization of global content to meet local requirements and regulatory expectations
- Oversee schedules, review cycles, and approvals for compliant content delivery
- Provide guidance on channel selection, analytics, SEO/SEM, and PfizerPRO
- Track content performance and customer journeys to uncover gaps and optimization opportunities
- Introduce A/B testing to support rapid iteration and feedback-led improvements
- Create and share omnichannel frameworks, standards, and best practices
- Review content proposals and recommend changes to improve strategic alignment
- Coordinate with marketing, digital, medical, legal, compliance, and external agency partners
- Serve as a trusted advisor to local markets on integrated omnichannel execution
- Ensure content meets internal policies, industry standards, and applicable legal requirements
- Oversee omnichannel deployment, customer data permissions, and platform compliance
- Apply marketing innovation to strengthen content strategy and customer engagement outcomes
आवश्यकताएँ
- Bachelor’s degree or above
- Demonstrated capability in design thinking, planning, and project management
- Strong strategic judgment and analytical skills
- Proven ability to facilitate discussions and manage stakeholders effectively
- Exceptional attention to detail and organization when handling competing priorities and deadlines
- Motivation to develop expertise in omnichannel marketing
- Ability to support communications, promote a growth mindset, and help drive marketing transformation, innovation, and change management
- Collaborative approach with strong communication and interpersonal abilities
- Comfort with digital technology and practical experience with tools such as Marketo and Adobe Suite
- High integrity, sound judgment, and a strong commitment to ethical standards
- Fluent English language skills
- Agile or SCRUM experience is preferred
- Experience managing complex cross-functional projects and agency partnerships is preferred
- Knowledge of Adobe Analytics or Tableau is advantageous but not essential
लाभ
- Paid parental leave
- Access to health and wellness applications
- Career Growth Experiences program
- Recognition and rewards program
- Paid volunteer days
- Life insurance benefits
- Access to the Pfizer Learning Academy and leading content providers
- Flu vaccination and skin check access
- Options to purchase additional leave
- Salary packaging and novated lease options
- Colleague Resource Groups and workstreams focused on Culture and Tradition, Reconciliation at Pfizer, Gender Equity, Disability, and the Out Pfizer Employee Network
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