Onsite Industrial Lubricants Sales Representative at Solenis
Solenis
Develop customer relationships and field sales for Solenis and NCH industrial lubrication solutions. The role covers Vicenza, Udine, and Modena, Italy.
खोलें
Founded in 2002 and based in Northbrook, Illinois, Liventus, Inc. develops custom software and provides technology services for fintech, equipment finance and lease accounting, and eCommerce businesses. Its work includes secure software solutions, supported by development operations in India. Liventus also operates U.S. affiliate businesses in lending, eCommerce, and accounting and portfolio servicing, including Beacon Funding, EmbroideryDesigns.com, and ECS Financial Services. The company describes a focus on continuing education, secure coding practices, and remote work opportunities; hiring details may vary by role.
B2B Digital Marketing Manager, India Remote
Lead B2B and digital marketing for Liventus’s technology services in India. Own web, SEO, content, campaigns, events, sales alignment and performance reporting.
विवरण
- Learn Liventus’s services, solutions, industry focus, client challenges and buying process.
- Turn technical capabilities into clear messaging that sets the business apart and communicates value.
- Create and deliver integrated marketing plans that support business and sales priorities.
- Manage marketing calendars, recommend budgets, set campaign goals and spot opportunities.
- Take marketing initiatives from initial concept through launch and performance review.
- Oversee website content, including service and industry pages, blogs, resources, landing pages, forms and calls to action.
- Plan SEO work across buyer-intent research, on-page optimization, content gaps, internal links and technical improvements.
- Develop and test GEO strategies for AI-powered search and answer platforms.
- Use analytics, testing and clear messaging to improve website conversion paths.
- Create editorial programs and thought leadership grounded in client challenges and industry insights.
- Produce articles, executive LinkedIn posts, newsletters, short videos, webinar topics and sales content.
- Write case studies and verify technical details and claims about outcomes.
- Plan and deliver integrated campaigns for priority services, industries and target accounts.
- Run email newsletters and targeted campaigns, including segmentation, automation, testing and reporting.
- Manage company social media channels, with a focus on LinkedIn.
- Assess and manage paid search or paid social campaigns.
- Deliver webinars from planning through follow-up and support ELFA and other industry events.
- Build visibility through podcasts, trade publications, partner webinars, conference panels and association opportunities.
- Coordinate with sales on target audiences, lead qualification, follow-up expectations and CRM handoffs.
- Maintain a library of sales content and create supporting collateral.
- Set performance metrics and report on website, search, campaigns, leads, meetings and pipeline.
आवश्यकताएँ
- Typically 6–10 years in B2B marketing, with a record of owning integrated or digital marketing programs.
- Experience marketing IT services, technology consulting, enterprise software or similarly complex professional services is strongly preferred.
- Demonstrated ability to set priorities independently, deliver campaigns and show business results.
- Able to clearly describe your individual contribution to past work.
- Can quickly learn complex technology and industry topics, understand buyer needs, and turn them into strong positioning and marketing.
- Excellent English writing, editing, interviewing and storytelling skills, with confidence working with senior executives and technical experts.
- Hands-on experience with corporate websites and CMS tools, preferably WordPress, including publishing, landing pages, forms and technical-change coordination.
- Practical SEO expertise and a considered understanding of GEO and AI search visibility.
- Experience with email marketing, audience segmentation, nurture workflows and campaign reporting.
- Familiarity with HubSpot, Dynamics 365 Customer Insights, Mailchimp or comparable platforms.
- Working knowledge of GA4, Google Search Console, campaign tracking and CRM reporting.
- Can link marketing performance to lead quality and pipeline outcomes.
- Experience delivering content, LinkedIn programs, webinars and integrated campaigns.
- Strong project management skills across multiple stakeholders.
- Comfort collaborating with US-based leadership and teams in India, with agreed overlap in working hours.
- Bachelor’s degree in Marketing, Communications, Business or a related subject, or equivalent practical experience.
लाभ
- Group medical insurance
- Parental insurance coverage
- Accident insurance
- Retirement benefits through the Provident Fund
- Gratuity
- Overtime bonus
- Paid vacation and holidays
- Profit sharing and incentives
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