Sentry poligrafiya, obodonlashtirish, yuk tashish va avtomobil dilerliklari kabi turli sohalarda faoliyat yurituvchi korxonalarga xizmat ko‘rsatuvchi sug‘urta kompaniyasidir. 1904-yilda tashkil etilgan kompaniya mijozlarga zararlarning oldini olish va xavfsizroq ishlashga yordam berish uchun biznes ehtiyojlariga moslashtirilgan tijoriy sug‘urta qamrovi, da’volar bo‘yicha ko‘mak hamda risklarni boshqarish bo‘yicha maslahatlarni taqdim etadi. Uning faoliyati sug‘urta sohasidagi uzoq yillik tajribani biznes mijozlari ehtiyojlariga moslashtirilgan yechimlar bilan uyg‘unlashtiradi.
SEO Analyst
Build SEO and AEO dashboards and reports for Sentry, a mutual insurance company. Analyze search performance, trends, and conversion opportunities across traditional and AI-driven search.
Tavsif
- Create recurring and ad hoc SEO/AEO reports and dashboards covering organic visibility, traffic, engagement, conversions, and other KPIs.
- Interpret reporting to spot trends, surface insights, identify obstacles, and find conversion opportunities.
- Track organic search performance with Google Search Console, analytics platforms, SEO tools, automated site audits, and other data sources.
- Flag significant performance shifts and investigate their possible causes and effects.
- Check crawl reports, platform alerts, and SEO health indicators for emerging issues.
- Evaluate the impact and urgency of technical issues, escalating significant concerns to Technical SEO.
- Fold lower-priority findings into ongoing reports and recommendations.
- Investigate changes in organic traffic, rankings, visibility, engagement, and conversions to identify root causes and deliver data-led insights.
- Assess the search landscape, SERPs, competitors, and performance across traditional and AI-driven search.
- Build and maintain KPI dashboards and regular reports on organic performance and emerging trends.
- Establish baselines, track results, and assess post-launch changes to measure the impact of SEO/AEO improvements.
- Work with Analytics to link organic search results to broader business outcomes and maintain consistent measurement.
- Share findings and recommendations with SEO/AEO colleagues and marketing and business partners.
Talablar
- Bachelor’s degree in mathematics, computer science, statistics, economics, or equivalent related experience.
- At least three years of related work experience.
- Experience building data models and producing best-practice reports through data mining, analysis, and visualization.
- Strong analytical ability to draw clear conclusions and make sound, data-based decisions.
- Strong written and verbal communication skills.
- Organizational ability to coordinate, request, and manage data from multiple sources.
- Ability to analyze large datasets.
- Intermediate to advanced proficiency with Google Analytics, Google AdWords, Google Tag Manager, Google Search Console, Google Optimize, Optimizely, Tableau, Excel, and Google Data Studio.
- Must not require F-1, J-1, or H-1 visa employment.
Imtiyozlar
- Optional work from home on Mondays and Fridays, with office collaboration Tuesday through Thursday.
- Technology and tools provided for office and home workspaces from the first day.
- Dining stipend or meal allowance, depending on location.
- Sentry University.
- Tuition reimbursement program.
- Group medical, dental, and vision insurance.
- Parental leave.
- Pet insurance.
- Caregiver leave.
- Wellness resources.
- HSA, FSA, and Dependent Care FSA options.
- Paid time off.
- Paid volunteer time off.
- 100% company match on the first 8% contributed to a 401(k) each pay period.
- Immediate 401(k) vesting.
- Support through the Sentry Foundation, including United Way initiatives.