Sentry is an insurance company serving businesses across industries such as printing, landscaping, trucking, and automotive dealerships. Founded in 1904, it provides tailored commercial coverage, claims support, and risk-management guidance designed to help clients prevent losses and operate more safely. Its work combines long-standing insurance expertise with customized solutions for the needs of business customers.
SEO Analyst
Build SEO and AEO dashboards and reports for Sentry, a mutual insurance company. Analyze search performance, trends, and conversion opportunities across traditional and AI-driven search.
Description
- Create recurring and ad hoc SEO/AEO reports and dashboards covering organic visibility, traffic, engagement, conversions, and other KPIs.
- Interpret reporting to spot trends, surface insights, identify obstacles, and find conversion opportunities.
- Track organic search performance with Google Search Console, analytics platforms, SEO tools, automated site audits, and other data sources.
- Flag significant performance shifts and investigate their possible causes and effects.
- Check crawl reports, platform alerts, and SEO health indicators for emerging issues.
- Evaluate the impact and urgency of technical issues, escalating significant concerns to Technical SEO.
- Fold lower-priority findings into ongoing reports and recommendations.
- Investigate changes in organic traffic, rankings, visibility, engagement, and conversions to identify root causes and deliver data-led insights.
- Assess the search landscape, SERPs, competitors, and performance across traditional and AI-driven search.
- Build and maintain KPI dashboards and regular reports on organic performance and emerging trends.
- Establish baselines, track results, and assess post-launch changes to measure the impact of SEO/AEO improvements.
- Work with Analytics to link organic search results to broader business outcomes and maintain consistent measurement.
- Share findings and recommendations with SEO/AEO colleagues and marketing and business partners.
Requirements
- Bachelor’s degree in mathematics, computer science, statistics, economics, or equivalent related experience.
- At least three years of related work experience.
- Experience building data models and producing best-practice reports through data mining, analysis, and visualization.
- Strong analytical ability to draw clear conclusions and make sound, data-based decisions.
- Strong written and verbal communication skills.
- Organizational ability to coordinate, request, and manage data from multiple sources.
- Ability to analyze large datasets.
- Intermediate to advanced proficiency with Google Analytics, Google AdWords, Google Tag Manager, Google Search Console, Google Optimize, Optimizely, Tableau, Excel, and Google Data Studio.
- Must not require F-1, J-1, or H-1 visa employment.
Benefits
- Optional work from home on Mondays and Fridays, with office collaboration Tuesday through Thursday.
- Technology and tools provided for office and home workspaces from the first day.
- Dining stipend or meal allowance, depending on location.
- Sentry University.
- Tuition reimbursement program.
- Group medical, dental, and vision insurance.
- Parental leave.
- Pet insurance.
- Caregiver leave.
- Wellness resources.
- HSA, FSA, and Dependent Care FSA options.
- Paid time off.
- Paid volunteer time off.
- 100% company match on the first 8% contributed to a 401(k) each pay period.
- Immediate 401(k) vesting.
- Support through the Sentry Foundation, including United Way initiatives.