Stora Enso ishlab chiqarish, qurilish va logistika sohalarida faoliyat yurituvchi global qayta tiklanadigan materiallar kompaniyasidir. Kompaniya qurilish va sanoat mijozlariga barqaror manbalardan olinadigan qadoqlash materiallari, biomateriallar hamda yog‘och asosidagi mahsulotlarni yetkazib beradi. Bioiqtisodiyotning bir qismi va dunyodagi eng yirik xususiy o‘rmon egalari qatorida bo‘lgan Stora Enso qayta tiklanmaydigan materiallarga qayta tiklanadigan muqobillarni ishlab chiqadi hamda aylanma va iqlimga do‘stona iqtisodiyotga o‘tishni qo‘llab-quvvatlaydi.
Digital Marketing Specialist – Stora Enso, Helsinki Hybrid
Drive B2B lead generation for Stora Enso, a renewable materials and packaging company. Lead campaigns, content, marketing automation, SEO, and analytics across digital channels.
Tavsif
- Shape and enhance Stora Enso’s digital marketing ecosystem through data, technology, and customer insight
- Plan, deliver, and optimise multichannel campaigns across social media, search, websites, email, webinars, and other events
- Coordinate with external vendors involved in campaign delivery
- Develop, manage, and refine automated email marketing and lead-generation programmes
- Produce and coordinate on-brand content for websites, social media, email, and other digital channels
- Create website content optimised for search engines and AI-driven discovery
- Track campaign and channel performance from impressions through marketing-qualified leads
- Convert performance data into practical insights and recommendations
- Partner with the Digital Engagement team, Group functions, business areas, marketing teams, and sales teams
- Deliver high-quality B2B leads for the Wood and Energy businesses
Talablar
- At least four years of experience in a broad marketing role, preferably within an international B2B environment
- Strong command of digital marketing strategies, channels, and tools
- Ability to design solutions that respond to changing customer needs and digital behaviours
- Ability to interpret performance metrics and turn data into clear recommendations
- Experience sharing knowledge and communicating insights to educate the organisation and secure stakeholder support
- Strong content development skills across websites, social media, email marketing, and other digital channels
- Demonstrated experience planning, managing, and optimising digital channels and data-led multichannel campaigns
- Practical experience with marketing automation and CRM platforms, including HubSpot, Salesforce, or Microsoft Dynamics
- Experience delivering campaigns, nurturing leads, managing email marketing, and tracking performance
- Experience using analytics platforms such as Hotjar and Google Analytics 4
- Experience working with content management systems such as Sitecore
- Experience with paid media platforms including LinkedIn Campaign Manager and Google Ads
- Hands-on use of AI-powered tools for content creation, campaign optimisation, customer insight, and marketing efficiency
- Sound judgement and a responsible approach to data, quality, and brand integrity
- Fluent written and spoken English
- Swedish, Finnish, or German language skills are advantageous
Imtiyozlar
- Opportunities to advance your career within an international organisation
- Use of modern technologies and digital tools
- Access to professional learning and development
- Hybrid working with flexible hours
- A sustainable, inspiring workplace focused on innovation
- Support for physical and mental well-being