Stora Enso is a global renewable materials company operating across manufacturing, construction and logistics. The company supplies sustainably sourced packaging, biomaterials and wood-based products to construction and industrial customers. As part of the bioeconomy and one of the world’s largest private forest owners, Stora Enso develops renewable alternatives to non-renewable materials and supports the transition toward a circular, climate-friendly economy.
Digital Marketing Specialist – Stora Enso, Helsinki Hybrid
Drive B2B lead generation for Stora Enso, a renewable materials and packaging company. Lead campaigns, content, marketing automation, SEO, and analytics across digital channels.
Description
- Shape and enhance Stora Enso’s digital marketing ecosystem through data, technology, and customer insight
- Plan, deliver, and optimise multichannel campaigns across social media, search, websites, email, webinars, and other events
- Coordinate with external vendors involved in campaign delivery
- Develop, manage, and refine automated email marketing and lead-generation programmes
- Produce and coordinate on-brand content for websites, social media, email, and other digital channels
- Create website content optimised for search engines and AI-driven discovery
- Track campaign and channel performance from impressions through marketing-qualified leads
- Convert performance data into practical insights and recommendations
- Partner with the Digital Engagement team, Group functions, business areas, marketing teams, and sales teams
- Deliver high-quality B2B leads for the Wood and Energy businesses
Requirements
- At least four years of experience in a broad marketing role, preferably within an international B2B environment
- Strong command of digital marketing strategies, channels, and tools
- Ability to design solutions that respond to changing customer needs and digital behaviours
- Ability to interpret performance metrics and turn data into clear recommendations
- Experience sharing knowledge and communicating insights to educate the organisation and secure stakeholder support
- Strong content development skills across websites, social media, email marketing, and other digital channels
- Demonstrated experience planning, managing, and optimising digital channels and data-led multichannel campaigns
- Practical experience with marketing automation and CRM platforms, including HubSpot, Salesforce, or Microsoft Dynamics
- Experience delivering campaigns, nurturing leads, managing email marketing, and tracking performance
- Experience using analytics platforms such as Hotjar and Google Analytics 4
- Experience working with content management systems such as Sitecore
- Experience with paid media platforms including LinkedIn Campaign Manager and Google Ads
- Hands-on use of AI-powered tools for content creation, campaign optimisation, customer insight, and marketing efficiency
- Sound judgement and a responsible approach to data, quality, and brand integrity
- Fluent written and spoken English
- Swedish, Finnish, or German language skills are advantageous
Benefits
- Opportunities to advance your career within an international organisation
- Use of modern technologies and digital tools
- Access to professional learning and development
- Hybrid working with flexible hours
- A sustainable, inspiring workplace focused on innovation
- Support for physical and mental well-being