Nestle — qahva, shisha idishdagi suv, sut mahsulotlari, bolalar oziqlanishi, qandolat mahsulotlari, muzlatilgan oziq-ovqatlar va uy hayvonlari parvarishini qamrab oluvchi keng portfelga ega Shveytsariyaning ko‘pmillatli oziq-ovqat va ichimliklar kompaniyasi. Uning mahsulotlari yirik ishlab chiqarish va ta’minot zanjiri operatsiyalari bilan qo‘llab-quvvatlanadigan chakana savdo hamda umumiy ovqatlanish kanallari orqali butun dunyodagi iste’molchilarga yetib boradi. Ish vakansiyalari agregatorida Nestle profili oziq-ovqat va ichimliklar, ishlab chiqarish hamda logistika sohalarida, shuningdek oziqlanish, salomatlik va farovonlik tashabbuslari bilan bog‘liq imkoniyatlarni izlayotgan nomzodlar uchun dolzarbdir.
Brand Specialist, Guayaquil (Onsite) - Nestlé
Brand Specialist responsible for brand strategy, marketing campaigns, and innovation at Nestlé in Guayaquil. Analyze markets and coordinate cross-functional teams to support brand growth.
Tavsif
- Develop and execute brand initiatives aligned with category strategy.
- Ensure marketing plans are implemented accurately and effectively.
- Lead tracking for ATL, BTL, and digital campaigns.
- Coordinate agencies and suppliers to deliver defined initiatives.
- Analyze business metrics, market trends, and consumer insights.
- Identify opportunities to grow brands and improve performance.
- Manage innovation projects, product launches, and portfolio renovations.
- Coordinate with Sales, Trade Marketing, Revenue Management, Supply Chain, and Finance.
- Drive effective execution of brand plans and achievement of objectives.
Talablar
- University degree in Marketing, Business Administration, Commercial Engineering, International Business, or a related field.
- At least two years of experience in Marketing, Brand Management, Innovation, Category Management, or a related area, preferably in consumer goods companies.
- Experience managing and executing marketing campaigns, innovation initiatives, and brand development.
- Knowledge of market analysis, consumer insights, and commercial performance indicators.
- Advanced proficiency in Excel and PowerPoint.
- Knowledge of market analysis tools such as Nielsen, Kantar, or similar platforms is desirable.
- Intermediate to advanced English proficiency.
- Strong communication, influencing, and collaborative stakeholder-management skills.
- Highly analytical mindset with a results-oriented approach.
Imtiyozlar
- International, inclusive, and dynamic work environment
- Professional opportunities across different businesses, functions, and geographies
- Work with diverse teams and cultures