Nestle एक स्विस बहुराष्ट्रीय खाद्य और पेय कंपनी है, जिसका व्यापक उत्पाद पोर्टफोलियो कॉफी, बोतलबंद पानी, डेयरी उत्पादों, शिशु पोषण, कन्फेक्शनरी, फ्रोजन खाद्य पदार्थों और पालतू जानवरों की देखभाल तक फैला हुआ है। इसके उत्पाद खुदरा और खाद्य सेवा चैनलों के माध्यम से दुनिया भर के उपभोक्ताओं तक पहुँचते हैं, जिन्हें बड़े पैमाने पर विनिर्माण और आपूर्ति-श्रृंखला संचालन का समर्थन प्राप्त है। नौकरी एग्रीगेटर पर Nestle की प्रोफ़ाइल उन उम्मीदवारों के लिए प्रासंगिक है जो खाद्य और पेय, विनिर्माण और लॉजिस्टिक्स के साथ-साथ पोषण, स्वास्थ्य और कल्याण पहलों से जुड़े अवसर तलाश रहे हैं।
Brand Specialist, Guayaquil (Onsite) - Nestlé
Brand Specialist responsible for brand strategy, marketing campaigns, and innovation at Nestlé in Guayaquil. Analyze markets and coordinate cross-functional teams to support brand growth.
विवरण
- Develop and execute brand initiatives aligned with category strategy.
- Ensure marketing plans are implemented accurately and effectively.
- Lead tracking for ATL, BTL, and digital campaigns.
- Coordinate agencies and suppliers to deliver defined initiatives.
- Analyze business metrics, market trends, and consumer insights.
- Identify opportunities to grow brands and improve performance.
- Manage innovation projects, product launches, and portfolio renovations.
- Coordinate with Sales, Trade Marketing, Revenue Management, Supply Chain, and Finance.
- Drive effective execution of brand plans and achievement of objectives.
आवश्यकताएँ
- University degree in Marketing, Business Administration, Commercial Engineering, International Business, or a related field.
- At least two years of experience in Marketing, Brand Management, Innovation, Category Management, or a related area, preferably in consumer goods companies.
- Experience managing and executing marketing campaigns, innovation initiatives, and brand development.
- Knowledge of market analysis, consumer insights, and commercial performance indicators.
- Advanced proficiency in Excel and PowerPoint.
- Knowledge of market analysis tools such as Nielsen, Kantar, or similar platforms is desirable.
- Intermediate to advanced English proficiency.
- Strong communication, influencing, and collaborative stakeholder-management skills.
- Highly analytical mindset with a results-oriented approach.
लाभ
- International, inclusive, and dynamic work environment
- Professional opportunities across different businesses, functions, and geographies
- Work with diverse teams and cultures