Specialized Bicycle Components designs and manufactures bicycles, components, apparel, and accessories for riders across a range of disciplines. Its lineup includes electric, road, gravel, mountain, and city bikes, alongside S-Works performance products and Turbo and Brain technologies. The company also makes cycling gear for adults and children and provides resources such as bike registration, suspension calculators, retailer support, and customer service. Founded in 1974, Specialized works across manufacturing, marketing, and retail.
Brand Development Manager, Quebec and the Maritimes
Grow Specialized Bicycle Components’ retail network and market share across Quebec and the Maritimes. Oversee retailer relationships, merchandising, training, promotions, and channel development.
Tavsif
- Build and strengthen Specialized Bicycle Components’ presence across the assigned territory.
- Grow retailer and consumer sales and market share across sales channels.
- Put commercial strategies into action in line with business goals and growth plans.
- Manage the Specialized ecosystem, expand the retailer network, and identify new growth opportunities.
- Build relationships with independent bicycle retailers and schedule visits.
- Ensure product range representation, in-store space, and launch availability for new products.
- Develop new channels and partners for Globe and Turbo products.
- Lead training initiatives and strengthen brand knowledge.
- Work with store managers, market managers, and merchandising teams on assortment, inventory, and order books.
- Maximize available inventory and support model assembly, floor placement, and prompt sales.
- Encourage participation in promotions and ensure compliance with sales guidelines and merchandising standards.
- Identify business challenges and opportunities, and share feedback with leadership teams.
- Integrate Specialized.com, online orders for in-store pickup, and promotions into the overall channel strategy.
- Represent Specialized Bicycle Components at industry events and trade shows.
- Gather and share customer feedback.
- Use Specialized University to stay current on products, trends, and sales techniques.
- Analyze market conditions and competitor activity.
- Record retailer interactions and activities in Salesforce.
Talablar
- Must reside within the territory covering Eastern Quebec, Centre-du-Québec, Estrie, and the Maritimes.
- Fluent in French and English.
- Valid driver’s license and clean driving record.