LEAP Wealth develops cloud-based legal practice management software for law firms. Its tools help legal professionals manage day-to-day work and improve productivity and operational efficiency. With more than 30 years of innovation and customers in multiple countries, LEAP serves the legal sector through a comprehensive suite of practice-focused technology.
Senior Marketing Manager, Legal SaaS
Lead positioning, product launches and content marketing for LEAP’s legal practice management software in Australia. Grow practitioner engagement across six areas of legal practice.
Opis
- Own marketing strategy for LEAP Australia’s six legal practice areas
- Shape positioning and messaging for each practice area
- Define ideal customer profiles by legal specialty, buyer and customer need
- Plan go-to-market activity for new apps and feature releases
- Produce blog articles, practice guides, case notes, thought leadership and explainers
- Work with visual designers on practice-area identities and campaign materials
- Develop CPD events, webinars and other practice-area events
- Represent LEAP at industry conferences
- Help launch and grow a podcast focused on a legal practice area
- Promote launches, content, podcasts and events through social channels
- Prepare one-page materials, explainers and case studies for sales and client-facing teams
- Contribute to broader Australian brand, campaign and lifecycle marketing
- Track launch results, content engagement, event attendance, podcast listens, social reach and product adoption
- Use performance insights to set priorities for practice areas, channels and launches
- Use AI tools for research, drafting and content creation
- Collaborate with practice-area teams, practising lawyers, visual designers, sales and global marketing
Zahteve
- At least seven years of experience in product marketing, content marketing or broader B2B marketing at a technology or SaaS company
- Experience managing a product, segment or audience from strategy through execution
- Record of bringing products or features to market, including launch planning, positioning and messaging
- Strong writing ability and capacity to learn a market quickly and communicate in its language
- Ability to create content that connects with a specific professional audience
- Experience spanning content, podcasts, events, social media, email and campaigns
- Experience briefing and collaborating with designers, product owners and developers
- Confidence working with senior stakeholders and subject-matter experts
- Experience setting marketing strategy and mentoring others
- Legal technology, regulated-market or professional-services experience is an advantage
- Experience producing podcasts or managing CPD-accredited programs for professional audiences is an advantage
- Familiarity with Storyblok CMS and marketing automation platforms such as Salesforce or Pardot is an advantage
Ugodnosti
- Flexible hybrid work arrangements
- Career development opportunities
- Autonomy and trust when working on complex projects
- Company celebrations, social events and sports teams
- Access to sailing and yacht events
- One extra paid wellbeing day each year
- Free gym membership
- Corporate dental plan
- Weekly in-office massages
- New office with catered breakfast and lunch each week
- Kitchen stocked with refreshments
- On-site barista
- Access to LEAP Home, a program supporting the purchase of a primary residence