Walmart este o companie globală de retail și comerț electronic care deservește consumatorii prin hipermarketuri, magazine universale cu discount, magazine alimentare și o piață online. Oferta sa largă de produse este susținută de o rețea extinsă de magazine fizice, operațiuni de vânzare directă către consumatori și sistemele de logistică și de lanț de aprovizionare necesare pentru circulația produselor în întreaga companie.
Walmart Account Strategy Manager, Meat and Frozen
Lead omnichannel Walmart Connect campaigns for food advertisers, aligning media strategy with client goals. Optimize campaign results, forecast growth, and guide client and cross-functional partnerships.
Descriere
- Create omnichannel advertising campaigns tailored to client marketing goals
- Turn client objectives into media strategies using Walmart Connect platforms
- Track campaign pacing and KPIs, and optimize performance
- Manage campaign setup, troubleshooting, and integration across ad technology platforms
- Analyze campaign data and recommend ways to improve growth and effectiveness
- Develop joint business plans using forecasts and customer insights
- Present campaign results and strategic recommendations to clients and leadership
- Partner with Sales, Product, Engineering, and Analytics teams
- Build and maintain relationships with agencies and strategic partners
- Manage client onboarding, issue resolution, and forecasting
- Coach associates and advance continuous improvement
Cerințe
- Bachelor’s degree in business, marketing, communications, or a related field plus three years of experience in digital media, account management, or advertising strategy; alternatively, five years of experience in digital media, account management, marketing, or advertising strategy
- Demonstrated ability to develop and deliver omnichannel advertising campaigns with measurable outcomes
- Strong knowledge of media strategy, campaign management, and advertising solutions
- Ability to assess campaign data using CPM, ROAS, and CTR
- Experience with forecasting, customer insights, and joint business planning
- Strong relationship-building and stakeholder management abilities
- Skill in diagnosing and resolving issues with ad technology platforms and campaign setups
- Clear communication skills for presenting strategic recommendations to senior leaders
- Preferred: experience in sales or media strategy
- Preferred: familiarity with DSPs, DMPs, ad exchanges, Salesforce, Tableau, SQL, or Power BI
- Preferred: master’s degree in marketing, business, or a related field
Beneficii
- Performance-based bonus awards
- Medical, vision, and dental coverage
- 401(k) plan
- Employee stock purchase plan
- Company-paid life insurance
- Paid time off, including sick leave
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short- and long-term disability coverage
- Company discounts
- Military leave pay
- Adoption and surrogacy expense reimbursement
- Live Better U education benefit covering tuition, books, and fees
- English language learning and short-form certificate programs
- Vacation, sick, and holiday leave through PTO and/or PPTO
- Stock compensation for certain positions