Pillsbury Winthrop Shaw Pittman LLP este o firmă internațională de avocatură care oferă servicii clienților din domeniile tehnologiei și mass-mediei, energiei, serviciilor financiare, imobiliarelor și construcțiilor, turismului și ospitalității, precum și din alte industrii. Activitatea firmei îmbină înțelegerea comercială cu o colaborare interdisciplinară pentru a răspunde nevoilor clienților din aceste sectoare.
Social Media Manager
Shape Pillsbury’s social media strategy across channels, leading content, paid campaigns, LinkedIn guidance for lawyers, and performance measurement.
Descriere
- Work with department leaders to build social media strategy tied to business goals.
- Plan integrated campaigns with marketing and business development colleagues.
- Set channel strategies, audience priorities, and content pillars, including employee advocacy tools.
- Maintain firmwide social media policies, editorial standards, asset libraries, and individual best practices.
- Manage editorial calendars and content roadmaps.
- Guide lawyers on personal LinkedIn use, profile optimization, and content strategy.
- Track social conversations, news, and other developments affecting the firm and its clients.
- Set and measure channel KPIs, then share performance insights and recommendations.
- Plan and run paid social campaigns, including targeting, testing, and budgeting.
Cerințe
- Bring at least five years of social media experience, ideally in a B2B setting.
- Know social media platforms and trends well, especially LinkedIn.
- Be comfortable engaging with firm stakeholders across roles, practices, and locations.
- Have strong project management skills, sound judgment, and close attention to detail.
- Be able to sit and stand for extended periods.
- Be able to lift up to 25 pounds.