Pillsbury Winthrop Shaw Pittman LLP is an international law firm serving clients in technology and media, energy, financial services, real estate and construction, travel and hospitality, and other industries. Its work brings together commercial awareness and interdisciplinary collaboration to address clients’ needs across these sectors.
Social Media Manager
Shape Pillsbury’s social media strategy across channels, leading content, paid campaigns, LinkedIn guidance for lawyers, and performance measurement.
Apraksts
- Work with department leaders to build social media strategy tied to business goals.
- Plan integrated campaigns with marketing and business development colleagues.
- Set channel strategies, audience priorities, and content pillars, including employee advocacy tools.
- Maintain firmwide social media policies, editorial standards, asset libraries, and individual best practices.
- Manage editorial calendars and content roadmaps.
- Guide lawyers on personal LinkedIn use, profile optimization, and content strategy.
- Track social conversations, news, and other developments affecting the firm and its clients.
- Set and measure channel KPIs, then share performance insights and recommendations.
- Plan and run paid social campaigns, including targeting, testing, and budgeting.
Prasības
- Bring at least five years of social media experience, ideally in a B2B setting.
- Know social media platforms and trends well, especially LinkedIn.
- Be comfortable engaging with firm stakeholders across roles, practices, and locations.
- Have strong project management skills, sound judgment, and close attention to detail.
- Be able to sit and stand for extended periods.
- Be able to lift up to 25 pounds.