Essential Oxygen este o companie deținută de o femeie, certificată B Corp, care produce articole naturale pentru igiena orală și curățenia locuinței. Gama sa include pastă de dinți, apă de gură și pudră pentru lustruirea dinților, precum și produse de curățare pentru sticlă, podele și suprafețe și peroxid de hidrogen de uz alimentar. Compania își vinde produsele prin magazinul său Shopify și prin parteneri de retail, punând accent pe ingrediente provenite din surse etice, sustenabilitate și transparența produselor. Fondată în 2006, Essential Oxygen este o echipă mică ce dezvoltă un brand orientat de o misiune centrată pe oameni, planetă și produs.
Senior Marketing Manager, Essential Oxygen
Lead Essential Oxygen’s purpose-led natural products marketing across B2B and B2C channels. Shape campaigns, creative, analytics, and e-commerce initiatives to support brand growth and revenue.
Statele Unite ale Americii
California105.000 $ – 120.000 $ / an
RemoteNormă întreagăSeniorLimbă Obligatorie: englezăMarketingDescriere
- Build and deliver integrated B2B and B2C marketing strategies that support company goals.
- Increase brand visibility, customer engagement, online sales, and revenue.
- Create annual and quarterly marketing plans tied to revenue, brand, product, and growth priorities.
- Turn business goals into audience plans, positioning, messaging, launch strategies, campaigns, and measurable targets.
- Work with Product Development and company leaders on product positioning, naming, messaging, launches, and go-to-market plans.
- Run campaigns across paid social, search, display, email, social channels, e-commerce, retail, partnerships, and events.
- Oversee campaign concepts, audiences, budgets, schedules, tracking, and results.
- Track key metrics and apply analytics, customer feedback, market research, and A/B tests to assess and improve campaigns.
- Produce creative for advertising, social, email, e-commerce, presentations, educational content, graphics, and video.
- Make and refine graphics with Canva, Adobe Photoshop, and AI creative tools.
- Write and edit marketing content, keeping creative consistent with brand guidelines and channel needs.
- Coordinate with the Social Media Lead, E-Commerce Manager, Product Development, leadership, and other teams.
- Direct freelance creatives, photographers, designers, copywriters, video professionals, and outside marketing partners.
- Manage schedules, budgets, deliverables, quality, and consistent brand presentation.
Cerințe
- At least 8 years of progressive marketing experience, including a record of developing and delivering B2B and B2C strategies.
- Able to combine strategic planning with hands-on work.
- Strong background in marketing analytics, performance measurement, A/B testing, and data-led campaign improvement.
- Experience creating and managing paid advertising across multiple digital channels.
- Practical experience with Canva, Adobe Photoshop, and AI creative platforms such as Higgsfield.
- Experience creating or overseeing video content.
- Strong grasp of brand strategy, messaging, storytelling, customer journeys, and integrated marketing.
- Excellent written and spoken communication, creative judgment, organization, and project management.
- Able to work independently, take ownership, manage competing priorities, and collaborate across teams.
- Must be eligible to work in California.
- Must be legally authorized to work in the United States.
- Visa sponsorship or transfer is not available.
- Able to travel within the United States as needed for trade shows, partner meetings, and marketing events.
- Able to sit for extended periods while working remotely.
- Able to participate in video conferences using visual and auditory communication.
- Able to lift up to 20 pounds when transporting travel items or equipment.
- Must pass a background check.
- Preferred: experience with consumer products or wellness, beauty, lifestyle, health, or other consumer-focused brands.
- Preferred: experience with direct-to-consumer or e-commerce brands and platforms such as Shopify, Amazon, Walmart Marketplace, or retail media.
- Preferred: experience with Google Analytics/GA4, Google Ads, Meta Ads Manager, CRM, marketing automation, or similar platforms.
- Preferred: experience directing photography or video production.
- Preferred: experience creating a brand style guide or brand system from the ground up.
- Preferred: experience at a purpose-driven, mission-oriented, or B Corp organization.
- Preferred: experience in a small, entrepreneurial, or growing company.
Beneficii
- Health and wellness benefits for eligible roles.
- Flexible working environment with remote options.
- Performance bonus.
- Accrued vacation and sick time.
- Quarterly allowance for Essential Oxygen products for personal use.
- Team service days.
- Paid volunteer time for a 501(c)(3) organization of your choice.
- Purpose-driven culture.
- Reasonable accommodations for qualified individuals with disabilities.