Essential Oxygen is a woman-owned, certified B Corp making natural oral care and household cleaning products. Its range includes toothpaste, mouthwash and tooth polish, alongside glass, floor and surface cleaners and food-grade hydrogen peroxide. The company sells through its Shopify store and retail partners, with a focus on ethically sourced ingredients, sustainability and product transparency. Founded in 2006, Essential Oxygen is a small team building a mission-driven brand around people, planet and product.
Senior Marketing Manager, Essential Oxygen
Lead Essential Oxygen’s purpose-led natural products marketing across B2B and B2C channels. Shape campaigns, creative, analytics, and e-commerce initiatives to support brand growth and revenue.
Америка Құрама Штаттары
Калифорния105 000 $ – 120 000 $ / жыл
ҚашықтанТолық жұмыс күніАға маманҚажетті Тіл: ағылшын тіліМаркетингСипаттама
- Build and deliver integrated B2B and B2C marketing strategies that support company goals.
- Increase brand visibility, customer engagement, online sales, and revenue.
- Create annual and quarterly marketing plans tied to revenue, brand, product, and growth priorities.
- Turn business goals into audience plans, positioning, messaging, launch strategies, campaigns, and measurable targets.
- Work with Product Development and company leaders on product positioning, naming, messaging, launches, and go-to-market plans.
- Run campaigns across paid social, search, display, email, social channels, e-commerce, retail, partnerships, and events.
- Oversee campaign concepts, audiences, budgets, schedules, tracking, and results.
- Track key metrics and apply analytics, customer feedback, market research, and A/B tests to assess and improve campaigns.
- Produce creative for advertising, social, email, e-commerce, presentations, educational content, graphics, and video.
- Make and refine graphics with Canva, Adobe Photoshop, and AI creative tools.
- Write and edit marketing content, keeping creative consistent with brand guidelines and channel needs.
- Coordinate with the Social Media Lead, E-Commerce Manager, Product Development, leadership, and other teams.
- Direct freelance creatives, photographers, designers, copywriters, video professionals, and outside marketing partners.
- Manage schedules, budgets, deliverables, quality, and consistent brand presentation.
Талаптар
- At least 8 years of progressive marketing experience, including a record of developing and delivering B2B and B2C strategies.
- Able to combine strategic planning with hands-on work.
- Strong background in marketing analytics, performance measurement, A/B testing, and data-led campaign improvement.
- Experience creating and managing paid advertising across multiple digital channels.
- Practical experience with Canva, Adobe Photoshop, and AI creative platforms such as Higgsfield.
- Experience creating or overseeing video content.
- Strong grasp of brand strategy, messaging, storytelling, customer journeys, and integrated marketing.
- Excellent written and spoken communication, creative judgment, organization, and project management.
- Able to work independently, take ownership, manage competing priorities, and collaborate across teams.
- Must be eligible to work in California.
- Must be legally authorized to work in the United States.
- Visa sponsorship or transfer is not available.
- Able to travel within the United States as needed for trade shows, partner meetings, and marketing events.
- Able to sit for extended periods while working remotely.
- Able to participate in video conferences using visual and auditory communication.
- Able to lift up to 20 pounds when transporting travel items or equipment.
- Must pass a background check.
- Preferred: experience with consumer products or wellness, beauty, lifestyle, health, or other consumer-focused brands.
- Preferred: experience with direct-to-consumer or e-commerce brands and platforms such as Shopify, Amazon, Walmart Marketplace, or retail media.
- Preferred: experience with Google Analytics/GA4, Google Ads, Meta Ads Manager, CRM, marketing automation, or similar platforms.
- Preferred: experience directing photography or video production.
- Preferred: experience creating a brand style guide or brand system from the ground up.
- Preferred: experience at a purpose-driven, mission-oriented, or B Corp organization.
- Preferred: experience in a small, entrepreneurial, or growing company.
Артықшылықтар
- Health and wellness benefits for eligible roles.
- Flexible working environment with remote options.
- Performance bonus.
- Accrued vacation and sick time.
- Quarterly allowance for Essential Oxygen products for personal use.
- Team service days.
- Paid volunteer time for a 501(c)(3) organization of your choice.
- Purpose-driven culture.
- Reasonable accommodations for qualified individuals with disabilities.