New Engen
New Engen
201 – 500 Angajați
B2BMarketingMedia
New Engen este o agenție de marketing digital cu accent pe creație, care reunește media, conținutul, programele pentru creatori și strategia comercială pentru a ajuta brandurile să planifice și să îmbunătățească campanii pe întreg parcursul experienței clienților. Activitatea sa cuprinde servicii creative, cumpărare de media, marketing prin influenceri și afiliere, măsurare, precum și informații și tehnologii bazate pe date. Agenția deservește clienți din mai multe sectoare, inclusiv branduri de produse de larg consum, și urmărește să conecteze performanța creației cu cea a canalelor media și să măsoare rezultate precum costul de achiziție a clienților, ratele de clic, valoarea coșului de cumpărături și implicarea publicului. Compania are echipe în Seattle, în nord-vestul statului Arkansas, în Manhattan Beach și în New York City.

Senior Creative Strategist

Lead paid social creative strategy for New Engen’s in-house Donut Studios, turning audience insight and campaign data into effective brand content.

Descriere

  • Create creative and messaging strategies for Facebook, Instagram, TikTok, YouTube, and display campaigns
  • Build performance-informed frameworks for developing concepts
  • Represent the in-house creative strategy team in client meetings for assigned accounts
  • Guide clients on creative direction, campaign opportunities, and platform best practices
  • Study consumer mindsets, attitudes, and behaviors to shape creative concepts
  • Turn audience insights into clear direction for internal teams
  • Work with media teams to assess campaign performance and improve results
  • Refine strategy and messaging using performance data, KPIs, and client feedback
  • Oversee creative launch pipelines, timelines, dependencies, and deliverables
  • Write creative briefs and coordinate assignments in Asana and Slack
  • Review scripts, concepts, and final work for quality, brand fit, and campaign objectives
  • Create workflows that support collaboration across creative, media, and client teams

Cerințe

  • Bring at least four years of paid social creative strategy experience, preferably at a digital marketing agency or a direct-to-consumer brand.
  • Have strong direct response creative instincts and know how to tell stories tailored to each platform.
  • Show a record of leading client strategy and improving creative performance.
  • Understand Meta, TikTok, YouTube, and other digital channels in depth.
  • Communicate and collaborate well in fast-paced, cross-functional settings.
  • Be confident briefing partners and reviewing creative, with close attention to detail.
  • Use Asana, Notion, Slack, and Google Suite proficiently, especially Sheets.
  • Familiarity with Figma or Adobe Creative Suite is a plus.
  • Experience with creative testing frameworks or developing user-generated content programs is an added advantage.

Beneficii

  • Medical, dental, vision, short- and long-term disability, and life and accidental death and dismemberment coverage.
  • 401(k) plan with an employer match.
  • Health savings account with employer contributions.
  • Flexible vacation and paid time off.
  • Paid maternity and paternity leave.
  • Paid holidays.
  • Remote and flexible day schedule.
  • Relaxed office environment.
  • A welcoming team.
  • Company events and off-sites.

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