Onclusive oferă software pentru monitorizarea mass-media și măsurarea activității de relații publice, destinat echipelor de comunicare, brandurilor și agențiilor. Platforma sa Analyst colectează materiale din presa digitală și tipărită, din emisiuni și din rețelele sociale prin intermediul unui crawler global de știri, ajutând utilizatorii să urmărească media câștigată și media deținută, să măsoare impactul comunicării și să identifice informații utile din campanii. Compania oferă, de asemenea, monitorizarea conversațiilor din rețelele sociale, analize, gestionarea contactelor de presă, o bază de date media, Data-as-a-Service și servicii de consultanță pentru sprijinirea raportării, gestionarea redacțiilor de presă și relațiile cu mass-media. Onclusive deservește clienți enterprise și agenții la nivel internațional și activează în domeniile consultanței, marketingului și SaaS.
Senior Campaigns and Content Marketing Manager at Onclusive — UK Hybrid
Lead global B2B campaigns for Onclusive, translating media intelligence data and product capabilities into compelling content and narratives. Own campaign content, blog strategy, SEO, AI search visibility, and PR amplification.
Descriere
- Create campaign propositions, narratives, messaging, and delivery plans that support brand and business priorities
- Develop campaigns for buying-committee audiences across markets, channels, and customer segments
- Oversee campaign assets including webpages, articles, video, social posts, email, and related formats
- Coordinate campaign delivery across Content, Creative, Digital, PR, and Field Marketing teams
- Manage campaigns from initial brief through launch, optimisation, and performance review
- Set editorial priorities and write or edit campaign messaging, reports, webpages, articles, video scripts, and thought leadership
- Turn complex subjects into useful, engaging stories with a clear Onclusive perspective
- Interview customers, experts, and senior leaders to develop credible content insights
- Partner with the Senior Content & Insights Specialist to incorporate data-led research into campaigns
- Own the Onclusive blog strategy, roadmap, and performance
- Prioritise content to improve organic search and AI search visibility
- Brief and manage content creation and updates with Digital Marketing and specialist agencies across SEO and GEO initiatives
- Link proprietary research and timely insights to campaigns, thought leadership, and news opportunities
- Work with UK and US PR agencies on media stories, newsjacking, and executive profiling
- Track campaign, blog, and content performance across visibility, engagement, conversions, leads, and pipeline contribution
- Manage the Senior Content & Insights Specialist and Content & Campaigns Marketing Executive
- Collaborate with Creative, Digital, Product Marketing, Customer Marketing, and Field Marketing teams
- Manage freelance content resources when required
Cerințe
- Approximately 7–10 years of experience in B2B content marketing, integrated campaigns, or communications
- Outstanding storytelling, copywriting, and editing abilities demonstrated through a strong portfolio
- Experience creating campaigns for different buyer roles and adapting a central concept across multiple formats
- Strong editorial judgement and the ability to form a distinctive perspective from complex topics or original research
- Experience managing a blog and using search, audience, and performance data to set content priorities
- Working knowledge of SEO
- Active interest in the impact of AI on content discovery
- Experience collaborating with PR agencies and using earned media to broaden campaign reach
- Strong project management, stakeholder management, and analytical capabilities
- Understanding of the challenges faced by PR, communications, and marketing teams, especially monitoring, measurement, and reputation management
- Experience in B2B SaaS, media intelligence, communications technology, or marketing technology is advantageous
Beneficii
- Competitive salary and benefits package
- Hybrid working arrangement
- Flexible working options
- Mental health support
- Wellbeing and work-life balance initiatives
- Opportunities to develop skills and advance your career