Endure Capital este un furnizor de servicii medicale axat pe tratament personalizat și suport clinic pentru aspecte precum gestionarea greutății, nivelul scăzut de testosteron, performanța sexuală, sănătatea părului și îngrijirea diagnostică. Modelul său combină accesul la specialiști, evaluările bazate pe analize de sânge și îndrumarea continuă privind tratamentul, împreună cu o aplicație digitală care îi ajută pe pacienți să își monitorizeze progresul și să își gestioneze îngrijirea. Tratamentele sunt furnizate printr-un serviciu ușor de utilizat, care include livrare discretă fără costuri suplimentare.
PPC Growth Marketing Manager (South Africa, Remote)
Manage Google Ads, landing page experiments and performance analysis for Numan’s digital healthcare platform. Improve customer acquisition through testing guided by CAC, LTV and payback metrics.
Descriere
- Build and optimise Google Ads campaigns with guidance from the PPC Lead.
- Manage keywords, negative keywords, budgets and bids.
- Track campaign performance, search terms and diagnostics, investigating issues as they arise.
- Support value-based bidding and LTV-focused optimisation beyond first-order CPA.
- Write and refine responsive search ads, including headlines, descriptions and extensions such as sitelinks and callouts.
- Run structured ad copy tests based on clear hypotheses and documented results.
- Use AI tools to draft and review copy that fits Numan’s brand voice.
- Follow healthcare advertising policies and address disapproved ads.
- Create and update landing pages in the CMS.
- Plan and run landing page A/B tests with defined hypotheses, sample sizes and success measures.
- Align landing page messaging with search intent and ad copy.
- Work with design, brand and product teams on changes beyond CMS edits.
- Lead weekly performance analysis across PPC and landing pages.
- Report on CAC, LTV, payback and advertising platform metrics.
- Use Looker, Amplitude and related tools to find insights and automate recurring reports.
- Share findings with the PPC Lead, Head of Growth and wider growth team.
- Report to the Head of Growth and provide day-to-day support to the PPC Lead.
Cerințe
- Bring 3–5 years of performance or growth marketing experience, including hands-on Google Ads work.
- Be comfortable managing Google Ads and Google Ads Editor and making considered campaign changes.
- Write concise, compliant ad copy and know how to test it effectively.
- Have experience testing landing pages or ad copy, with a practical understanding of statistical significance.
- Be able to build and edit pages in a CMS.
- Use analytical skills to explain weekly results and connect marketing actions to outcomes.
- Look for AI tools and automation that can simplify daily work.
- Be keen to learn from an expert, ask thoughtful questions and take on increasing responsibility.
- Take ownership and move work into market without waiting for a perfect brief.
- Be comfortable working in a regulated or compliance-conscious setting.
Beneficii
- Share options.
- 25 days of holiday plus bank holidays, increasing to 30 days with tenure at Numan.
- Health insurance through Vitality.
- Electric car salary sacrifice scheme through Octopus.
- Enhanced maternity and parental leave.
- A day off for your birthday.
- Nursery benefit through YellowNest.
- Employee assistance programme with access to therapy, financial planning and discounts.
- Pension with contributions from both employee and employer.
- Flexible working options, including a dog-friendly office in Farringdon.
- Personal training and development budget through Learnerbly.
- Wellhub membership with access to more than 2,000 UK locations.
- Cycle to work scheme.
- Season ticket loan.
- Discounts on Numan products for friends and family.
- Paid volunteering days.
- An extra two weeks off after five years with Numan.