Pearson VUE oferă servicii de testare computerizată și certificare pentru organizații din sectoare precum consultanța, sănătatea și logistica. Platforma sa sprijină examenele de certificare și examenele profesionale cu miză ridicată și include instrumente pentru programarea examenelor, resurse pentru candidați și adaptări pentru susținerea testelor. Ajutând organizațiile care administrează examenele să evalueze competențele și permițând candidaților să își valideze cunoștințele, Pearson VUE contribuie la dezvoltarea profesională și la stabilirea standardelor în industrie. Contextul de recrutare al companiei include o echipă internațională numeroasă, axată pe furnizarea evaluărilor și pe experiența candidaților.
Performance Marketing Specialist
Manage and optimize paid search campaigns for Pearson’s educational products and student enrollment. Use Google Ads, Microsoft Ads, and SA360 analytics, testing, and reporting to improve campaign performance.
Descriere
- Manage paid search campaigns across Google Ads, Microsoft Ads, and SA360 from launch through ongoing optimization.
- Apply campaign updates, ad copy revisions, audience adjustments, budget changes, and other optimization recommendations.
- Review campaign results each day to spot trends, issues, and opportunities.
- Research keywords, analyze search queries, and monitor competitors.
- Help deliver campaign launches, promotions, enrollment seasons, and market-specific programs.
- Keep campaign settings, budgets, and targeting accurately configured.
- Help test ad copy, bidding approaches, audiences, landing pages, and campaign structures.
- Assess campaign data and recommend ways to increase enrollment, conversion rates, and efficiency.
- Contribute to improvements in Cost per Enrollment and overall return on investment.
- Create regular campaign reports and performance updates.
- Share key performance findings with colleagues and stakeholders.
- Track spend and delivery to keep media investment aligned with enrollment goals.
- Check campaign tracking and reporting for accuracy.
- Support forecasting, trend analysis, and investigations into performance.
- Work with agency partners on campaign changes and optimization.
- Coordinate with Analytics, Enrollment, Marketing, and Digital teams to advance business objectives.
- Arrange campaign assets, creative approvals, and implementation details.
- Run quality checks on campaigns, tracking, and reports.
- Keep campaign documentation, testing logs, and performance records current.
- Contribute to process improvements and automation.
Cerințe
- Bring 3–6 years of practical experience managing paid search (SEM) campaigns.
- Have in-depth experience with Google Ads and Google Analytics.
- Be able to interpret campaign performance data and recommend optimizations.
- Demonstrate strong analytical and problem-solving abilities.
- Show close attention to detail and strong organizational skills.
- Be proficient in Excel and performance reporting tools.
- Communicate effectively in writing and conversation.
- Experience with bid management platforms such as SA360 is preferred.
- Experience with Microsoft Ads is preferred.
- Experience with Paid Social, Display, Programmatic, or other digital media channels is preferred.
- Experience in lead generation, education, healthcare, financial services, or another performance-focused industry is preferred.
- Familiarity with tagging, tracking, and attribution concepts is preferred.
- Experience using AI-powered tools to improve marketing workflows and campaign results is preferred.