DEPT® este o agenție digitală globală care combină marketingul, serviciile creative și tehnologia pentru a ajuta brandurile importante să se dezvolte. Activitatea sa acoperă transformarea prin inteligență artificială, branding și media, comerțul, experiența clienților, precum și tehnologia și datele. DEPT® deservește clienți enterprise din diverse industrii, folosind metode bazate pe date, capacități native de inteligență artificială și sprinturi Growth Invention pentru a dezvolta și extinde soluții digitale. Compania este certificată B Corp și neutră din punct de vedere climatic.
Paid Social Account Manager
Manage paid social campaigns across platforms for DEPT®, a technology and marketing growth agency. Focus on campaign performance, client budgets, testing, reporting, and team development.
Descriere
- Lead paid social strategy and delivery for a client portfolio, meeting efficiency, growth, and budget targets.
- Build platform-specific optimization and monitoring strategies for Meta, TikTok, Snapchat, Pinterest, and Reddit.
- Manage paid social input for client roadmaps, testing plans, dashboards, and QBRs/FBRs.
- Identify, prioritize, and carry out initiatives with the greatest potential to improve performance, grow audiences, and meet client goals.
- Work with Social Leads on paid social recommendations and client communications.
- Bring paid social insights and narratives into tactical plans, creative strategies, and business reviews.
- Maintain thorough quality checks, accurate campaign execution, responsible client budget management, and brand standards.
- Join client, reporting, and status meetings.
- Coach and mentor colleagues, contributing to onboarding and the growth of their technical and strategic paid social skills.
Cerințe
- At least 2 years of hands-on paid social experience using platforms such as Meta Ads Manager, TikTok Ads, and Snapchat Ads, along with analytics tools.
- Advanced knowledge of mid- and upper-funnel paid social strategy, including audience development, creative testing, and conversion optimization.
- Experience running campaigns for awareness, consideration, and performance goals, with a strong understanding of full-funnel activation.
- Track record of designing, running, and analyzing A/B tests across creative, audiences, and formats.
- Ability to assess campaign results, identify insights, and give clear optimization recommendations to internal and external stakeholders.
- Strong analytical and reporting skills, including proficiency with Excel and/or dashboarding tools.
- Excellent written and verbal communication, with experience contributing to client presentations and strategic storytelling.
- Experience mentoring or managing junior team members.
Beneficii
- Healthcare, dental, and vision coverage.
- 401(k) plan with matching.
- Paid time off.
- Paid company holidays.
- Parental leave.