Cushman & Wakefield este o companie globală de servicii imobiliare comerciale, care sprijină clienții în domenii precum închirierea prin agenție, serviciile pentru active, piețele de capital, serviciile pentru ocupanții spațiilor, serviciile pentru proiecte și dezvoltare, reprezentarea chiriașilor, precum și evaluarea și consultanța. Activitatea sa acoperă sectoare precum logistica și industria, ansamblurile rezidențiale multifamiliale, retailul, științele vieții, centrele de date și domeniul medical. Cu profesioniști care activează în peste 60 de țări, compania combină informațiile și cercetarea de piață cu un accent pe serviciile pentru clienți, diversitate, echitate și incluziune, precum și pe prioritățile de mediu, sociale și de guvernanță corporativă.
Marketing Specialist, Commercial Real Estate Campaigns
Lead commercial property marketing campaigns for Cushman & Wakefield, from kickoff through delivery. Coordinate strategy, stakeholders, campaign assets, and performance reporting for national brokerage teams.
Descriere
- Oversee property marketing projects from kickoff through final delivery.
- Work with brokerage and property marketing teams to understand properties, audiences, differentiators, objectives, and needs.
- Shape property marketing strategies and recommend suitable tactics and deliverables.
- Coordinate integrated campaigns across print and digital channels.
- Bring together content, design, web, video, and other marketing partners to deliver cohesive campaigns.
- Guide cross-functional partners throughout project execution.
- Keep campaign deliverables aligned with approved strategies, objectives, and brand standards.
- Check marketing materials for accuracy, consistency, and alignment.
- Coordinate campaign launches and handoff of final project assets.
- Act as the daily marketing contact for brokerage and leasing teams nationwide.
- Run project kickoffs, status calls, and meetings.
- Define project scope, schedules, milestones, and deliverables.
- Coordinate workflows and cross-functional resources.
- Keep stakeholders informed about project progress, milestones, needs, and challenges.
- Manage review feedback and revision rounds.
- Flag project risks, missing information, scope changes, and schedule issues.
- Raise significant project challenges with the Marketing Manager.
- Keep project details current in project management, collaboration, and tracking tools.
- Build strong working relationships with brokerage teams and internal marketing partners.
- Represent marketing in client-facing work when appropriate.
- Recommend marketing approaches based on brokerage team and investor client goals.
- Coordinate campaign measurement and reporting.
- Assess campaign performance metrics.
- Present campaign results to stakeholders.
- Use performance data and campaign insights to recommend improvements.
Cerințe
- Bachelor's degree in marketing, communications, business, real estate, or a related discipline preferred.
- At least three years of experience in marketing, project management, account management, or a related field.
- Experience in commercial real estate, architecture, commercial construction, professional services, or agency marketing preferred.
- Ability to guide projects from kickoff through final delivery.
- Strong project coordination, organization, and prioritization skills, including managing multiple projects and deadlines.
- Strong written and verbal communication skills.
- Able to lead project meetings and communicate effectively with brokerage teams, clients, leaders, and cross-functional partners.
- Strong interpersonal and relationship management abilities.
- Strong problem-solving skills.
- Working knowledge of integrated marketing channels such as print, email, websites, digital advertising, social media, presentations, and other platforms.
- Familiarity with project management tools and marketing technology preferred.
- Careful attention to detail and a focus on accuracy and quality.
- Able to work independently, own assigned projects, and make sound decisions.
- Able to accept feedback and apply it constructively.
- Demonstrated commitment to excellent service for internal and external clients.
- Proactive and self-directed, with an interest in learning, developing, and taking on new challenges.
- Comfortable in a fast-paced, high-volume environment with demanding deadlines.
Beneficii
- Health coverage
- Vision coverage
- Dental coverage
- Flexible spending accounts
- Health savings accounts
- Retirement savings plans
- Life insurance
- Disability coverage
- Paid and unpaid leave
- Competitive compensation